--- title: "How to increase profitability in liquid milk business?" date: 2024-02-02 author: "evermadeadm" --- # How to increase profitability in liquid milk business? # How to increase profitability in liquid milk business? ![How to increase profitability in liquid milk business?](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/140058FA-7319-4A74-8B3E-DBACA9673878/1440x1080-cms-content-article-hero) Share The digestive wellness trend is propelling change in the dairy industry globally, and consumers’ awareness of lactose intolerance is increasing rapidly. This makes lactose free dairy one of the most sought-after solutions to add value to the liquid milk business. Most of the adult population in the world suffers from some form of lactose intolerance. That creates a huge market of untapped business potential for lactose free milk and dairy products. ## Get your share of the rapid growth of the lactose free business The most significant category among these products is lactose free milk, making up for three quarters of the total retail value. Even as the growth of traditional milk market is at a standstill or even seeing a downward trend, the demand for lactose free milk is only getting stronger. - Benefit from a different competitive edge in the milk category. - Move away from price competition and add value instead with lactose free milk. > “Boost your milk business with Valio’s lactose free knowhow and go-to-market knowledge.” ### How you can benefit from the Valio FAST TRACK™ solution for lactose free milk: 1. **Enjoy an easy entry into the lactose free market without significant capital investments**. Typically, the removing of lactose from milk requires significant investments. This makes it extremely challenging to start production and enter the value-added milk markets quickly. Valio FAST TRACK™ technology solution for lactose free milk drinks offer your business an easy and fast entry into the lactose free market without any major investments. 2. **Make lactose free milk that tastes just like regular milk**. Traditional lactose free dairy processing often affects the sensory properties of milk. Valio FAST TRACK™ technology solution uses a process that does not compromise on the taste of fresh milk. In fact, during multiple blind tests, sensory panellists were unable to spot the difference between Valio lactose free milk and regular milk. 3. **Valio’s extensive knowhow and go-to-market experience at your disposal**. Valio FAST TRACK™ technology solution also includes IP and knowhow. For instance, our experts help customers implement the lactose free production process in their own units to ensure cost-effective production. We also support our licences by sharing our go-to-market knowledge and marketing communication experience. Today, lactose free milk produced by Valio technology is sold in 14 countries across the world. Working with us you will gain over 110 years of experience in dairy innovations. ![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2025/10/2400x1350px_Milks_Jauhe_ja_Maito_-800x450.jpg) ## Learn more about our related solutions [Valio’s Fast Track™ solution](https://www.valio.com/offering/fast-track-solutions/) ### Why the lactose free milk market is growing rapidly? This content requires cookies. Change cookie settings This content requires cookies. Change cookie settings ### What is Valio FAST TRACK™ technology solution? ### What are the challenges for dairies entering the lactose free milk market? This content requires cookies. Change cookie settings --- [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/D6D6F1AB-B74C-4420-9D7C-733AFEDF688C/800x500-large-banner-with-image) Article ##### Digestive health is a globally growing trend ![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2023/09/Tuula-Hietanen-04-128x85.jpg) Tuula Hietanen 16. February 2024 ](https://www.valio.com/articles/digestive-health-is-a-globally-growing-trend/) [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/9D389903-052B-4B08-BA27-787CEA95AE09/800x500-large-banner-with-image) Customer cases ##### Success story: how to create great tasting lactose free milk… 7. February 2023 ](https://www.valio.com/articles/easy-solution-to-great-tasting-lactose-free-milk/) [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2025/09/FastTrack_Visual_1920x600-400x125.jpg) Offering ##### Take the fast lane to growth with high protein milk ](https://www.valio.com/offering/fast-track-solutions/high-protein-lactose-free-milk/) ## Interested in further information? ![Dennis van der Veer](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2023/09/BrandPhoto_Valio_PREMIUM_2173_Dennis_van_der_Veer-1-300x400.jpg) #### Dennis van der Veer Head of Customer Development Dairy, Beverages and Lactose Free Technologies First Name Last Name Email Company CountrySelectAfghanistanAland IslandsAlbaniaAlgeriaAmer.Virgin Is.AndorraAngolaAnguillaAntarcticaAntigua/BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, SabaBosnia-Herz.BotswanaBouvet IslandsBrazilBrit.Ind.Oc.TerBrit.Virgin Is.Brunei Daruss.BulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCARCayman IslandsChadChileChinaChristmas IslndCocos IslandsColombiaComorosCook IslandsCosta RicaCote d’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDem. 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