Brunberg Oy is an artisan style Finnish confectioner founded in 1871 that specializes in luxury chocolate, toffee, liquorice and jelly sweets for a loyal and discerning consumer base. The company recently added a larger sized lactose free milk chocolate bar made with Valio Eila® lactose free SMP to its portfolio that already includes high quality dark and sugar free chocolate products, both of which are naturally lactose free due to their composition.
This is in line with the company’s strategy to differentiate its range combating the major chocolate brands, and makes Brunberg the sole manufacturer of sugar free chocolate in Finland, and of lactose free in Finland and Scandinavia, too.
Going lactose free with Valio supports quality standards
Production line control plays an important part in ensuring the lactose free status of Brunberg chocolate. Valio Eila® lactose free SMP eliminates the risk of lactose contamination making the process simpler than in a manufacturing environment where standard milk powders are also used.
Size really does matter
Valio Eila® lactose free SMP arrived at just the right time for Brunberg which launched 50 g bars of lactose free milk chocolate in December 2007. The real breakthrough in the category came more recently when the company introduced a 150 g bar in February 2012. The larger size was an immediate hit with Finnish consumers. Brunberg’s lactose free milk chocolate sales tripled in 2012 and are still growing despite limited marketing comprised primarily of a press release that found favour with the social media in particular.
“We’re very pleased with the development of our lactose free milk chocolate sales and how quickly consumers found the products in the stores. There was a clear need for this type of product,” says CEO Katarina Enholm.
The changing face of specialist retail
Since most retail outlets now stock an established range of lactose free products, the new bar has slotted in nicely. It is available through all the main retail chains in Finland, benefitting also from the free-from phenomenon which has brought products formerly sold in specialist shops into the mainstream. Consumers are also ready to pay a higher price in line with the product’s superior quality.
“Lactose free milk chocolate is an important part of our business and according to all the positive feedback we’re receiving there seems to be potential for further products in this segment,” Katarina announces.