--- title: "Create business with Valio’s offering for the healthy aging market" date: 2021-11-09 author: "evermadeadm" --- # Create business with Valio’s offering for the healthy aging market # How to create business with healthy aging? ![How to create business with healthy aging?](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/8C193E55-1443-4E4D-969C-9907FD295667/1440x1080-cms-content-article-hero) Share By 2050 there will be two billion people aged 60 or older, and many will be willing to invest in healthy food products that help them stay active, energetic, alert and enjoy the good things in life, such as the pleasure of food. They need functional foods designed to meet the specific needs of the body as it ages, foods with more protein and vitamins. ## Finnish dairy innovation helps food manufacturers cater to the needs of aging adults With Valio’s pure Nordic dairy ingredients and innovations, food manufacturers can add the benefits of [phospholipids](https://www.valio.com/offering/phospholipids-in-business/) supporting cognitive health to create desirable functional food products made for the healthy aging market. Case in point: Valio Eila® Nutri F+. Valio Eila® Nutri F+ is the only [lactose free ingredient](https://www.valio.com/offering/lactose-free/) that is also high in milk protein. It also contains the phospholipids, vitamins, and minerals required to fulfil the key nutritional needs of older adults, including maintaining muscle mass and bones and contributing to brain health. We have successfully tested Valio Eila™ Nutri F+ in a wide variety of applications, including: - Drink powders - Nutritional supplement drinks - Dairy RTD formats - Nutritious food - Dietary products > “The expanding elderly population and their wellbeing provides great potential for the food industry.” ## Full taste and texture to make food pleasant for older adults The decline in sensory abilities often makes it difficult for aging adults to taste food, which is why the taste and texture require special emphasis when developing food for them. [Valio Eila™ Nutri F+ powder](https://www.valio.com/products/valio-eila-nutri-f-20-kg/) gives products a pleasant, rich taste and full texture, helping our customers to make their products desirable for the aging foodies. “Out of all industries, I believe that the food and nutrition industries have perhaps the most significant means to ensure healthy aging. As consumers, older adults could be described as foodies with emphasis on healthiness. We make about 200 food-related choices every day, so there is plenty of opportunity to nudge older adults towards better food choices”, says Dr Anu Turpeinen, Nutrition Research Manager, Research and Innovations at Valio. With the right innovations, the food industry can make their products desirable for mid-to-late-life consumers, just as the beauty and personal care industry has done previously. ![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/c4836675-094e-4c47-aae1-a3e0e53278e4/570x380-images-in-content) ![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/87ade25b-366e-4a61-8caf-5ac5c15667bf/570x380-images-in-content) The Valio Food Solutions team is standing by. We have Nobel prize winning innovation, and we know milk. Our R&D team of 100 experts, including our nutrition experts, is ready to assist you in developing products, optimizing processes, and improving any nutritional features of your products. ![Five things to consider when developing nutritional products for aging adults](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/5afeb636-71ac-4041-84c6-45b6585a0aa3/800x500-large-banner-with-image)## Five things to consider when developing nutritional products for aging adults At Valio, we have discovered that there are five important points you should take into consideration when developing nutritional products for the elderly. [Read more](https://www.valio.com/articles/healthy-aging-five-important-things/) ## Contact us and get started ![Dennis van der Veer](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2023/09/BrandPhoto_Valio_PREMIUM_2173_Dennis_van_der_Veer-1-300x400.jpg) #### Dennis van der Veer Head of Customer Development Dairy, Beverages and Lactose Free Technologies First Name Last Name Email Company CountrySelectAfghanistanAland IslandsAlbaniaAlgeriaAmer.Virgin Is.AndorraAngolaAnguillaAntarcticaAntigua/BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, SabaBosnia-Herz.BotswanaBouvet IslandsBrazilBrit.Ind.Oc.TerBrit.Virgin Is.Brunei Daruss.BulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCARCayman IslandsChadChileChinaChristmas IslndCocos IslandsColombiaComorosCook IslandsCosta RicaCote d’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDem. Rep. 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New GuineaParaguayPeruPhilippinesPitcairn IslndsPolandPortugalPuerto RicoQatarRep.of CongoReunionRomaniaRussian Fed.RwandaS. Sandwich InsS.Tome,PrincipeSaint HelenaSaint MartinSamoaSamoa, AmericaSan MarinoSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth KoreaSouth SudanSpainSri LankaSt BarthelemySt Kitts&NevisSt. LuciaSt. VincentSt.Pier,Miquel.SudanSurinameSvalbardSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelau IslandsTongaTrinidad,TobagoTunisiaTürkiyeTurkmenistanTurksh CaicosinTuvaluUgandaUkraineUnited KingdomUruguayUSAUtd.Arab Emir.UzbekistanVanuatuVatican CityVenezuelaVietnamWallis,FutunaWest SaharaYemenZambiaZimbabwe Message Dairy commodityAging nutrition Email SPECIALNUTRCONTACT Send messageFill in all fields correctly.A technical error occurred.It’s great to hear that you’re interested in our products and solutions. We’ll get back to you as soon as possible. [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/17FAB823-1735-4784-92F2-4AA5532FD03C/800x500-large-banner-with-image) Customer cases ##### Maeil Dairies developed a nutrition product for seniors 18. August 2021 ](https://www.valio.com/articles/maeil-dairies-developed-a-nutrition-product-for-seniors/) [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/18B0E035-B90F-42B5-875A-2061B6AA1FAC/800x500-large-banner-with-image) Article ##### Healthy aging: nutrition helps maintain normal cognitive fun… 22. November 2021 ](https://www.valio.com/articles/healthy-aging-nutrition-helps-maintain-normal-cognitive-functions/) [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/96324EDE-BA3B-4328-9C82-EA2E396BE688/800x500-large-banner-with-image) Article ##### Healthy aging: nutrition helps maintain normal bones 22. November 2021 ](https://www.valio.com/articles/healthy-aging-nutrition-helps-maintain-normal-bones/)