--- title: "Keep moving with protein!" date: 2022-01-26 author: "evermadeadm" --- # Keep moving with protein! # Keep moving with protein! ![Keep moving with protein!](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/A9F56E36-EAC8-45AC-BEA5-1F5959ADBE31/1440x1080-cms-content-article-hero) Share More and more consumers today have a preference for foods that offer less sugar, and more ingredients like high-quality protein – plus the health benefits they have. At the same time, flavour, variety and convenience also rank high with them. Valio’s expanding line of lactose free PROfeel® protein products are finding lots of new fans these days. Starting from a niche market of workout enthusiasts, Valio PROfeel® products are increasingly embraced by consumers who simply want the health benefits of high protein foods – without sacrificing on taste. In fact, 80% of these consumers think of protein as being an important part of their diet – and they also know that not all protein sources are created equal. Milk protein is widely seen the most well-known and attractive protein source. Because of its well-known high quality, over a third of this group is interested in enjoying milk protein as part of their normal diet, most often for breakfast and lunch. ![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/90f9c2c0-36e5-46ff-b01d-dc53982e4c4d/570x445-chess-square)### The benefits of protein - Filling - Gives energy - Healthy snacking - Helps to control or lose weight - Helps to build and maintain muscle mass as part of a varied and balanced diet and a healthy lifestyle In fact, 80% of these consumers think of protein as being an important part of their diet – and they also know that not all protein sources are created equal. Milk protein is widely seen the most well-known and attractive protein source. Because of its [well-known high quality](https://www.valio.com/articles/high-quality-milk-protein/), over a third of this group is interested in enjoying milk protein as part of their normal diet, most often for breakfast and lunch. ## Leading the protein boom In fact, **Valio PROfeel®** protein products started the protein boom in Finland, and now represent one of the most successful and significant protein brands nationally, with over 70% brand awareness. Consumers increasingly recognize the product range as offering versatile and delicious sources of high-quality milk protein, which contributes to the growth and maintenance of muscle mass. And consumers love the range of choices as well, whether enjoying it in a spoonable snack, drink, shake, yogurt or protein powder. Sometimes, it’s not hard to underst and why something has become popular so rapidly. **Valio PROfeel®** is food at its simplest; convenient, tasty – and offering real goodness from natural sources with excellent nutritional values. [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/E4BFEE51-9F09-4281-AACB-C017F7471B15/800x500-large-banner-with-image) Products and applications ##### Valio PROfeel® protein 11. December 2019 ](https://www.valio.com/brands-and-products/valio-profeel/) [![Valio PROfeel puddings.](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2024/05/profeel_spain_1440x1080-400x278.jpg) Article ##### Valio PROfeel® protein pudding chosen as the “best protein p… 24. March 2022 ](https://www.valio.com/articles/valio-profeel-protein-pudding-chosen-as-best-protein-product-in-spain-by-mens-health-magazine/) --- [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2025/06/VALIO_20170925_CARD_02_144_SCALED_1800x1200-400x267.jpg) Article ##### Why milk protein is the smart choice for functional food inn… 2. July 2025 ](https://www.valio.com/articles/why-milk-protein-is-the-smart-choice-for-functional-food-innovation/) [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2024/01/VALIO_20170925_CARD_02_155_2400x1600px-400x267.jpg) Article ##### Protein hits these three sweet spots of current global food … 4. January 2024 ](https://www.valio.com/articles/protein-hits-these-three-sweet-spots-of-current-global-food-trends/) [![Valio protein white paper.](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2024/01/protein-white-paper-cover_052024-400x383.jpg) Downloadable ##### White paper: Unlock the business potential of the protein tr… 17. January 2024 ](https://www.valio.com/articles/whitepaper-unlock-the-business-potential-of-the-protein-trend/)