--- title: "New food trends offer commercial benefits for bakeries" date: 2026-01-02 author: "evermadeadm" --- # New food trends offer commercial benefits for bakeries # Rising health and wellness demand offers commercial benefits for bakeries ![New food trends offer commercial benefits for bakeries](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/F9A53B69-D552-4B52-B2BA-A93D013BB664/1440x1080-cms-content-article-hero) Share Consumers crave comprehensive well-being and ease of choices and shopping. Today, food also functions as an extension of individual and social identity. The digital world has brought international trends of the bakery industry onto everyone’s screens; the importance of social media when making a purchase decision is growing. Here’s a look at bakeries and the opportunities these trends offer. - Clean label and natural image: Short and simple ingredients list with natural ingredients, no E numbers, and all sustainably sourced. - Healthier snacking and expansion of the product range with nutritional benefits: adding more protein, reducing sugar, carbs, or fat. Responding to special diets such as lactose-free and gluten-free. - Special holidays and existing phenomena to be utilized in the production of special bakery products. - Quality assurance at every stage around the year and right on-time deliveries. ## Make better-for-you products without compromising on taste or texture Health-conscious people want to avoid artificial additives or ingredients they don’t recognize. Products made from familiar, understandable ingredients and with minimal processing meet consumer expectations for clean-label products. Transparent and sustainable production chains are also of interest to consumers. Consumers become more attentive to their health and will be keen to boost their well-being. This is true for bakeries as well: with bakery products often associated with snacks, consumers will want products that offer genuine nutritional value, such as high protein or reduced sugar bakery products. **Valio’s solutions:** - Increase protein levels of your products. - Reduce sugar without artificial ingredients. - Reduce lactose level for digestive wellbeing. - Replace gluten with high quality milk protein. - Offer a natural choice with no artificial additives. - Maintain stable texture, pleasant mouthfeel and prolonged shelf life. ![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/2491c8f2-f826-43d5-a31d-d00fd0e6338b/570x380-images-in-content) ![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/4c1673b9-592b-4968-9597-5ac491bc111f/570x380-images-in-content) ![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/701e9a1f-9575-4695-8e0d-049f0606cb9d/570x380-images-in-content) ****Consumers want to increase their protein intake**** Valio’s value-adding specialty milk powders help you meet the consumer need for bakery products that are high in protein. Our proven solutions enable improved nutritional values for various applications. We help you with the correct dosage and processes to produce products that consumers desire. **New lactose free Valio Eila® MPC 65** can be used to create high-protein products such as high-protein cookies, that have excellent flavor and mouthfeel without compromising on nutritional values. **Bake a better choice – high in protein, no added sugar:** - Mild flavour, no off-flavours to be masked. - Soft texture. - Easy to bake, Valio Eila® MPC65 creates a less sticky dough. - Possibility for the ‘No added sugar’ package claim. - Digestive comfort for lactose sensitive consumers. ## Reducing sugar – an ongoing trend continuing into the future With the ever-shifting world of food trends presenting new possibilities and challenges to bakeries, one food trend has remained for some time: sugar reduction. Whilst consumers have taken a broader approach to health maintenance, sugar still ranks as the number one dietary evil for them. This has led consumers to make conscious attempts to avoid sugar in indulgence products. They also have more favorable perceptions towards products that are free from sugar, have less sugar or contain no added sugar. Valio’s bakery solutions enable sugar reduction without the use of artificial sweeteners. With them, you can reduce sugar in your industrially baked products without compromising on soft and moist texture or good shelf life. **Bake a better choice – low in sugar, no artificial sweeteners:** - Replace sugar with [Valio Eila® lactose free milk powder](/food-solutions-for-companies/ingredients/lactose-free-milk-powders/). - Get you a golden-brown baked color and improved crispy crust in bakery products – hydrolyzed lactose is more sensitive to browning than sucrose or lactose. - Offer more sales time with better ‘best before’ dates: bakery products stay fresh longer and have good water binding properties. With Valio’s solutions and ingredients, your work is easier and you can meet the expectations of consumers’ ever-changing preferences. Want to know more? [Contact **Mari Grewall** for more information and business opportunities](#contact). ![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2025/09/43671_cruffinit_2400x1600-800x534.jpg) ## Learn more about our related solutions [Bakery solutions](https://www.valio.com/industries/bakery/) --- ## Bake your way to success Our team of professionals are available to discuss business opportunities related to our professional baking solutions. ![Mari Grewall](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2023/10/Mari-Grewall-300x400.jpg) #### Mari Grewall Account Manager Bakery, Ingredients, Oceania, Middle East and North Africa First Name Last Name Email Company CountrySelectAfghanistanAland IslandsAlbaniaAlgeriaAmer.Virgin Is.AndorraAngolaAnguillaAntarcticaAntigua/BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, SabaBosnia-Herz.BotswanaBouvet IslandsBrazilBrit.Ind.Oc.TerBrit.Virgin Is.Brunei Daruss.BulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCARCayman IslandsChadChileChinaChristmas IslndCocos IslandsColombiaComorosCook IslandsCosta RicaCote d’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDem. Rep. CongoDenmarkDjiboutiDominicaDominican Rep.EcuadorEgyptEl SalvadorEquatorial GuinEritreaEstoniaEswatiniEthiopiaFalkland IslndsFaroe IslandsFijiFinlandFranceFrenc.PolynesiaFrench GuayanaFrench S.TerritGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard/McDon.IslHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslndsMartiniqueMauretaniaMauritiusMayotteMexicoMicronesiaMinor Outl.Isl.MoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarN.Mariana IslndNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandsNorth KoreaNorth MacedoniaNorwayOmanPakistanPalauPalestinePanamaPap. New GuineaParaguayPeruPhilippinesPitcairn IslndsPolandPortugalPuerto RicoQatarRep.of CongoReunionRomaniaRussian Fed.RwandaS. Sandwich InsS.Tome,PrincipeSaint HelenaSaint MartinSamoaSamoa, AmericaSan MarinoSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth KoreaSouth SudanSpainSri LankaSt BarthelemySt Kitts&NevisSt. LuciaSt. VincentSt.Pier,Miquel.SudanSurinameSvalbardSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelau IslandsTongaTrinidad,TobagoTunisiaTürkiyeTurkmenistanTurksh CaicosinTuvaluUgandaUkraineUnited KingdomUruguayUSAUtd.Arab Emir.UzbekistanVanuatuVatican CityVenezuelaVietnamWallis,FutunaWest SaharaYemenZambiaZimbabwe Message Dairy commodityButter Email BUTTERCONTACT Send messageFill in all fields correctly.A technical error occurred.Thank you for your message. We’ll get back to you as soon as possible. [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/4DF3D8E7-4628-4661-B95E-98E5B8AC25CD/800x500-large-banner-with-image) Article ##### Introducing Valio Mineval — the new clean label milk powder … ![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2023/10/aaltonen_terhi-114x128.jpg) Terhi Aaltonen 22. February 2023 ](https://www.valio.com/articles/introducing-valio-mineval-the-new-clean-label-milk-powder-for-baking/) [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/E711A741-341F-42F0-9ADF-0324FC6D6170/800x500-large-banner-with-image) Article ##### Unique taste, texture and naturality – bake your way to succ… ![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2023/09/Mika-Parviainen-128x100.jpg) Mika Parviainen 26. June 2023 ](https://www.valio.com/articles/unique-taste-texture-and-naturality-bake-your-way-to-success-with-premium-valio-butter/) [![Woman and two girls.](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2023/12/woman_2_girls_kiss-400x267.jpg) Article ##### Clean label trend is evolving – consumers still willin… ![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2023/09/BrandPhoto_Valio_COMPLETE_9021_Sara_Helminen-85x128.jpg) Sara Helminen 29. January 2025 ](https://www.valio.com/articles/clean-label-trend-is-evolving-and-consumers-willing-to-pay-a-price-premium/)