Valio – Building a Dairy Brand on Social Media

How to make dairy brands grow in social media? Valio’s social media expert Pekka Rantamoijanen knows – and he has watched the numbers grow over the last six years.

From 30,000 Facebook fans in 2011 to more than 200,000 today. And still counting.

So what’s his secret to success? Building a community, and having a dialogue with Valio fans.

“Basically what we want to achieve in social media is to be present in people’s everyday lives,” explains Pekka Rantamoijanen. “It’s a conversation”.

Valio’s social media shares ideas

Valio’s social media channels serve up recipes and cooking ideas; tips for busy households to make the most of their Valio products, or a place to ask questions and leave comments.

The sense of Valio's online community – social networks – is strengthened with the #valiomaitoa hashtag which is used by the farmers who produce the milk, as well as consumers who buy it or any other of Valio’s numerous dairy products.

Pekka Rantamoijanen and his colleagues must keep up with new online trends, which increasingly emphasize the use of photos and video in building social networks and creating content.

“We have a lot of different stories to tell, and the future of social media is really interesting for a brand like Valio,” Pekka adds. “The sky’s the limit.”

Valio in social media