Valio Eila® is the global expression of Valio’s Expertise in Lactose Free Dairy and intent to consolidate and strengthen its position in a continuously growing market. With an unparalleled dairy technology plus unique products and ingredients, the brand is well placed to prosper.
Reputation and sales
The rebranding of Valio’s lactose free technology and product portfolio is now complete. The timing is right with the uptick in consumer spending set to fuel a dairy sector that has already demonstrated remarkable resilience more typical to a mainstream than value added business.
Harmonising the portfolio
The broader brand is now fully inclusive from our domestic and local consumer markets through to extended technology and ingredients sales. It’s an important moment to achieve true differentiation reflecting the long-standing qualities and consistency of the range, says Marketing Manager Kati Niemelä.
“The diversity and influence of Valio Eila® lactose free ingredients goes beyond dairy.”
Valio is after all the true pioneer in lactose free dairy and we’re looking forward to reinforcing that through a well-funded and unified brand family.
Dairy and more
Driving the brand’s global presence, the diversity and influence of Valio Eila® lactose free ingredients goes beyond dairy, says Päivi Saarentola, Marketing Manager, Ingredients.
Valio Eila® lactose free milk powders are used in manufacturing a large variety of lactose free foods and delicacies, from milk chocolate, ice cream and bakery products to ready meals, soups and sauces. Their high milk protein and low carbohydrate content make them perfect for nutritional and diet applications.
Best taste, least lactose
Demand for lactose free alternatives continues to grow rapidly as consumer awareness of lactose intolerance increases all around the world, and Valio Eila® milk powders produced using our patented and award winning lactose free process technology make it possible to exploit the mounting opportunities. There are no other milk powders on the world market offering the lowest lactose content combined with excellent taste and nutritional qualities, Päivi concludes.
“There are no other milk powders on the world market offering the lowest lactose content combined with excellent taste and nutritional qualities.”
The first technology and still the leading innovator
Unique technology combined with matchless expertise in leveraging its outcomes makes Valio Eila® the perfect choice for licensees wanting a direct route into the market, says Export Manager Maritta Timonen.
Valio Eila® will continue to grow as the lactose free sector expands. While it started life as a consumer label, the brand’s strength has made its adoption by Technology licensing and Ingredients a natural progression integrating all of Valio’s expertise in lactose free.