Active older adults are health-aware foodies. The nutritional needs and food preferences of the ageing population provide an enormous business potential for food manufacturers. Responding to the growing trend and demand for health and wellness, Valio will exhibit Valio Eila™ NUTRI F+ lactose free formulated milk protein powder for ageing nutrition at Vitafoods Europe 7-9 May 2019.
The world is ageing. The percentage of people over 60 is increasing on every continent. While this is a global challenge on society, it also presents a major opportunity for innovation.
The beauty and personal care industry has managed to make their products desirable for ageing adults. With the right food innovations, solutions and ingredients, the food industry can do the same.
Valio will be at Vitafoods Europe exhibition from 7-9 May to exhibit Valio Eila™ NUTRI F+ formulated milk protein powder that offers possibilities to enter markets of the expanding consumer segment of ageing adults.
Active older adults are willing to invest in healthy ageing.
Nutrition plays an essential part in maintaining activity and cognitive health
Maintaining mobility and cognitive functions are major elements in healthy ageing. Balanced nutrition that includes milk proteins helps to support these by maintaining bone health and muscle mass, for example.
At Vitafoods Europe, Valio’s Senior Research Manager Minja Miettinen talks about the diversified needs of older people as well as maintaining activity and cognitive health through nutrition. Come listen to her insights at the Life Stages Theatre on May 7 at 11:40.
Make the most of the health and wellness trend!
Visit our Valio stand F190 at Vitafoods Europe 7-9 May, Geneva.