---
title: "White paper: Ice cream opportunities"
date: 2025-11-25
author: "Sanni Jussila"
featured_image: "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2025/11/Valio_IceCream_WhitePaper_mockup_leaflet_3000x3000-min.jpg"
---

# White paper: Ice cream opportunities

# White paper: Ice cream opportunities



![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2025/11/Creme_fraiche_jaatelo_1600x2400-min.jpg)



Consumers turn to ice cream for indulgence, comfort, and joy, but they increasingly want it with a healthier twist. The most successful products today combine taste and texture with claims like reduced sugar, high protein, and natural ingredients.

This white paper unpacks what truly drives ice cream consumption, from emotional satisfaction to functional benefits, and how better-for-you positioning is reshaping the category. You’ll gain insights into consumer expectations and how to meet them with smart, dairy-based formulation.

## Download to learn:

1. Why indulgence and emotional wellbeing still lead the way
2. Which product claims influence purchase decisions most
3. How better-for-you demands are shaping product development
4. Why permissible indulgence is a strategic growth opportunity
5. How Valio’s toolbox helps you create standout ice cream, gelato, and soft ice



 



![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2025/11/Valio_IceCream_WhitePaper_mockup_leaflet_3000x3000-min.jpg)





## Read the white paper now

Support consumer wellbeing without compromising indulgence.

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Dairy commodityIce cream





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  [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2025/09/2400x1350px_Jaatelo_Gelato_27597-400x225.jpg)

Industry

##### Ice cream, gelato and soft ice

 

 ](https://www.valio.com/industries/ice-cream/)   [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/7186964F-24E4-4657-BBF2-EDA078E4CEC9/800x500-large-banner-with-image)

Customer cases

##### Mengniu Deluxe Ice Cream — Low lactose ice cream with higher…

 1. February 2023 

 ](https://www.valio.com/articles/mengniu-deluxe-ice-cream-low-lactose-ice-cream-with-higher-protein-content/)   [![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn.valio.fi/mediafiles/70797A62-689E-4ED0-82C0-283752A1AFCC/800x500-large-banner-with-image)

Article

##### Secrets to Successful Ice Cream Development

 ![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2023/09/Paula-Koivisto-128x128.png) 

Paula Koivisto

 22. June 2023 

 

 

 ](https://www.valio.com/articles/secrets-to-successful-ice-cream-development/)