With the global health crisis changing consumer preferences in new and unexpected ways, it’s beneficial for us all to understand the new possibilities future food trends offer. Here’s a look on bakeries and what we think are the key trends.
Strongly influenced by behavioral and societal changes that have emerged since the beginning of the pandemic, consumers become more attentive to their health and will be keen to boost their wellbeing. This is true for bakeries as well: with bakery products often associated with snacks, consumers will want products that offer genuine nutritional value, such as protein bakery products, reduced sugar or low carbohydrates.
Health-conscious people want to avoid e-codes or ingredients they don’t recognise. Products made from familiar, understandable ingredients and with minimal processing meet consumer expectations for clean-label products. Transparent and sustainable production chains are also of interest to consumers.
Valio’s value-adding specialty milk powders helps you meet the consumer need for food products that are high in protein and nutrition. Our high quality, natural and proven bakery industry solutions enable improved nutritional values. We help you with the correct dosage and processes to produce products that consumers desire.
With the ever-shifting world of food trends presenting new possibilities and challenges to bakeries, one food trend has remained for some time: sugar reduction. Whilst consumers have taken a broader approach to health maintenance, sugar still ranks as the number one dietary evil for them. This has led consumers to make conscious attempts to avoid sugar in indulgence products. They also have more favorable perceptions towards products that are free from sugar, have less sugar or contain no added sugar.
Valio’s bakery solutions enable sugar reduction without the use of artificial sweeteners. With them, you can reduce sugar in your industrially baked products without compromising on soft and moist texture or good shelf life.
Bake a better choice – low in sugar, no artificial sweeteners:
With Valio’s solutions and ingredients, your work is easier and you can meet the expectations of consumers’ ever-changing preferences. Want to know more? Contact Mari Grewall for more information and business opportunities.