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Wellness trends can unlock new business opportunities in chocolate & confectionery

Expert insights by Valio brings you specialist expertise on consumer trends, ideas for new product development, and a research-based deep dive into digestive wellness.

  • How to offer indulgent treats that are also good for body and mind
  • How to succeed in the growing wellness market
Duration
How to offer indulgent treats that are also good for body and mind ~20 min
  1. INTRO: An important part of our everyday lives, food has traditionally been used to improve mood, like chocolate or cacao.
  2. CONSUMER INSIGHT: Digestive well-being is among the top 3 wellness benefits consumers are seeking today.
  3. SCIENTIFIC RESEARCH: Globally, millions suffer from a variety of gastrointestinal symptoms such as lactose intolerance and Irritable Bowel Syndrome (IBS).
  4. NUTRITION RESEARCH: Although gastrointestinal symptoms affect mood, cognitive performance, and overall quality of life, consumers lack a clear understanding of the issue.
  5. BUSINESS DEVELOPMENT: Valio food solutions offer superior ingredients that enable confectionery producers to support consumers who suffer from gastrointestinal discomfort.
  6. LIVE Q & A: You are welcome to join the discussion and ask the experts your questions after the presentation.
Duration
How to succeed in the growing wellness market ~20 min
  1. INTRO: According to measurement and data analytics firms, the global consumer market is in the midst of a shift towards well-being.
  2. CONSUMER INSIGHT: As a part of overall health and well-being, digestive wellness is becoming a key focus.
  3. BUSINESS: The relevance of digestive wellness for consumers worldwide makes it particularly interesting for food & beverage companies.
  4. NEW PRODUCT DEVELOPMENT: A large number of the latest new product launches support the digestive wellness trend.
  5. SUCCESS STORIES: Explore how chocolate & confectionery companies can adopt lactose free offerings and respond to consumers’ demand for products that support digestive wellness.
  6. LIVE Q & A: You are welcome to join the discussion and ask the experts your questions after the presentation.

Featured speakers:

  • Olga Halme - Customer Development Manager

    Olga Halme

    Customer Development Manager


  • Laura Penttilä - Consumer Insight Manager

    Laura Penttilä

    Consumer Insight Manager


  • Anu Turpeinen - Nutrition research manager

    Anu Turpeinen

    Nutrition research manager


  • Tuula Tuure - Senior Research Scientist

    Tuula Tuure

    Senior Research Scientist


  • Tuula Hietanen (Host) - International B2B Marketing Manager

    Tuula Hietanen (Host)

    International B2B Marketing Manager


Customer cases
Brunberg's lactose free milk chocolate bars are a chocolate lover’s dream
Insights
The science behind ‘30% less sugar’ chocolate
Events
Valio webinar: Reduce sugar in chocolate without artificial sweeteners