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Wellness trends can unlock new business opportunities in chocolate & confectionery

Expert insights by Valio brings you specialist expertise on consumer trends, ideas for new product development, and a research-based deep dive into digestive wellness.

  • How to offer indulgent treats that are also good for body and mind
  • How to succeed in the growing wellness market
The live events are now closed and recordings will be available in one week’s time. Stay tuned.
Tuesday 12 April, 2pm CEST (Europe) / 8am EDT (Eastern time, US) Duration
How to offer indulgent treats that are also good for body and mind ~20 min
  1. INTRO: An important part of our everyday lives, food has traditionally been used to improve mood, like chocolate or cacao.
  2. CONSUMER INSIGHT: Digestive well-being is among the top 3 wellness benefits consumers are seeking today.
  3. SCIENTIFIC RESEARCH: Globally, millions suffer from a variety of gastrointestinal symptoms such as lactose intolerance and Irritable Bowel Syndrome (IBS).
  4. NUTRITION RESEARCH: Although gastrointestinal symptoms affect mood, cognitive performance, and overall quality of life, consumers lack a clear understanding of the issue.
  5. BUSINESS DEVELOPMENT: Valio food solutions offer superior ingredients that enable confectionery producers to support consumers who suffer from gastrointestinal discomfort.
  6. LIVE Q & A: You are welcome to join the discussion and ask the experts your questions after the presentation.
Tuesday 19 April, 2pm CEST (Europe) / 8am EDT (Eastern time, US) Duration
How to succeed in the growing wellness market ~20 min
  1. INTRO: According to measurement and data analytics firms, the global consumer market is in the midst of a shift towards well-being.
  2. CONSUMER INSIGHT: As a part of overall health and well-being, digestive wellness is becoming a key focus.
  3. BUSINESS: The relevance of digestive wellness for consumers worldwide makes it particularly interesting for food & beverage companies.
  4. NEW PRODUCT DEVELOPMENT: A large number of the latest new product launches support the digestive wellness trend.
  5. SUCCESS STORIES: Explore how chocolate & confectionery companies can adopt lactose free offerings and respond to consumers’ demand for products that support digestive wellness.
  6. LIVE Q & A: You are welcome to join the discussion and ask the experts your questions after the presentation.

Featured speakers:

  • Olga Halme - Customer Development Manager

    Olga Halme

    Customer Development Manager


  • Laura Penttilä - Consumer Insight Manager

    Laura Penttilä

    Consumer Insight Manager


  • Anu Turpeinen - Nutrition research manager

    Anu Turpeinen

    Nutrition research manager


  • Tuula Tuure - Senior Research Scientist

    Tuula Tuure

    Senior Research Scientist


  • Tuula Hietanen (Host) - International B2B Marketing Manager

    Tuula Hietanen (Host)

    International B2B Marketing Manager


Customer cases
Brunberg's lactose free milk chocolate bars are a chocolate lover’s dream
Insights
The science behind ‘30% less sugar’ chocolate
Events
Valio webinar: Reduce sugar in chocolate without artificial sweeteners