---
title: "At Paris Fashion Week, Rolf Ekroth presented an outfit inspired by Valio butter"
date: 2026-07-02
author: "Rosa Vihersalo"
featured_image: "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2026/07/valio-rolfekroth-matleenapalmunen-3-3.jpg"
---

# At Paris Fashion Week, Rolf Ekroth presented an outfit inspired by Valio butter

“The central idea behind Rolf Ekroth’s collection is a strong foundation: it works in every situation, adapts to many styles, yet remains true to itself. For him, it is about clothes; for us, it is about expertly crafted products that remain relevant and functional beyond passing trends. Butter embodies this thinking at its best: Valio was founded in 1905 as a butter export company, and butter remains one of Valio’s most international products. Today, Valio is one of the most significant suppliers of butter to French bakeries. In fact, the French refer to our product as the Rolls-Royce of butter,” says **Essi Bly**, Valio’s Influencer Marketing Manager.

Ekroth’s first show at Paris Fashion Week was a success, and Vogue Runway, for example, gave the collection commendable reviews. Valio was one of the show’s partners.

![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2026/07/Rolf_SS277979_final_lores-800x1000.jpg)![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2026/07/Rolf_SS278015_final_hires-800x1000.jpg)