Ian Wright ventures into the world of bacteria in Valio’s new documentary

Perhaps best known for his travel programmes and Lonely Planet adventures, British presenter Ian Wright is now putting the strength of his gut and Valio Gefilus® products to the test in Valio’s new documentary film ‘Ian Wright – Sisäisen voiman jäljillä’, also running under the English title – Discovering the inner strength, which will premiere on 15 June 2016.

The documentary explores the secret world of bacteria. Ian travels to Moscow and some of the dirtiest parts of Europe that really challenge the human gut and immune system. He measures the bacteria content in different places and exposes himself to bacteria by licking dirty surfaces! At the same time, Ian tests out the effectiveness of Valio Gefilus® products, which contain the world’s most researched lactic acid bacteria along with vitamins C and D and the mineral calcium, in strengthening his immunity.*

During his journey we learn that in terms of bacteria the kitchen sink at home is dirtier than a toilet in a train! Lots of adverse or “bad” bacteria are found in a Russian public telephone booth – and perhaps surprisingly on the human tongue.

Ian Wright interviews researchers from a number of European countries who specialise in the gastrointestinal system and lactic acid bacteria. He meets Robert Jan Brummer, Seppo Salminen, Pentti Huovinen, Willem de Vos, Hania Szajewska and Minja Miettinen.

Gut health is a global trend

Gut health is one of the biggest global trends related to well-being. The gut is referred to as the second brain because of its massive significance to people’s overall well-being, and is the single most important organ for keeping ourselves healthy, with as much as 70% of human immunity located in the gut.

Interest in the gut is certainly growing in Finland. In a survey commissioned by Valio** over one-third of the respondents said they now pay more attention to the well-being of the stomach or gut than they did two years earlier. 61% were of the opinion that looking after the gut bacteria makes you feel better. The respondents also trust the beneficial impact of lactic acid bacteria on stomach well-being. 84% in Valio’s survey associated lactic acid bacteria specifically with the well-being of the stomach and gut. 58% said they use at least occasionally products containing added lactic acid bacteria.

Lactobacillus rhamnosus GG, the world’s most researched lactic acid bacterium

The world’s most researched lactic acid bacterium is Lactobacillus rhamnosus GG. It was discovered in 1985 and to date its qualities have been researched in more than 800 scientific studies globally.

Lactobacillus rhamnosus GG is not only the world’s most researched lactic acid bacterium but also unique in the property of how it attaches to the gastrointestinal wall and stays there. It becomes dominant where gut bacteria are present.

All Valio Gefilus® products contain Lactobacillus rhamnosus GG lactic acid bacteria.

The documentary is available on the Valio YouTube channel. It had premiere on Finnish national TV channel Nelonen on Wednesday 15 June.


* Vitamins C and D promote the normal functioning of the immune defence system as part of a balanced and varied diet and a healthy lifestyle.

** Suomalaiset ja suoliston hyvinvointi (Finns and intestinal well-being), Frankly Partners, August 2015 (n=1 007)