---
title: "Timo Pajari appointed as a member of Valio’s Executive Board responsible for Sales and Commercial Operations function "
date: 2025-10-01
author: "Kristiina Klemetti"
featured_image: "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/2025/10/BrandPhoto_Valio_COMPLETE_10171_Timo_Pajari-1.jpg"
---

# Timo Pajari appointed as a member of Valio’s Executive Board responsible for Sales and Commercial Operations function 

”Together, with our customers, we aim to build a responsible and well-loved Valio brand in Finland and across our other markets through our daily work. Timo Pajari’s extensive and versatile experience in sales, along with his ability to find solutions for customers, provides a strong foundation for the continuous development of our sales operations and, above all, for a deeper understanding of customer needs,” says **Annikka Hurme**, CEO of Valio.

“Customers are at the core of Valio’s growth and renewal. Sales function serves as the bridge between our customers’ needs and Valio’s expertise. Our approach is built on deep customer insight, value-creating solutions, and long-term partnerships – not only driving revenue but also strengthening the company’s overall competitiveness. Growth will continue to be fueled by our strong brand and the many opportunities in international markets. Systematic, customer-driven, and value-oriented sales act as a growth platform: fostering innovation, strengthening the brand, and moving the business forward,” says EVP Timo Pajari.

Updated [responsibilities of the Valio Management Team](https://www.valio.com/news/valio-is-updating-the-composition-and-responsibilities-of-its-executive-board/)