Valio now sells its lactose free milk powders under the Valio Eila® brand. All Valio lactose free products in all market areas are being grouped under this same brand.
The change will be manifest during the spring 2014 on 25 kg packages of lactose free milk powders, where the Valio Zero Lactose™ insignia will be replaced with Valio Eila® lactose free. The new names of the milk powders are:
Valio Eila® lactose free skimmed milk powder 25 kg
Valio Eila® lactose free whole milk powder 25 kg
Valio’s lactose free dairy business is growing
The Valio Eila® brand is well known in Finland, has already been introduced for Valio’s lactose free consumer products in international markets, and will now be applied also for industrial products. “Expertise in Lactose Free Dairy” expresses Valio’s expertise in pioneering the wholly lactose free dairy products business. Valio launched its lactose free milk drink in 2001.
Valio Eila® milk powder packing moves to Seinäjoki
Valio Eila® lactose free milk powders will now be packed primarily at the company’s Seinäjoki plant (EY60310), while Valio’s Lapinlahti plant (EY60220) continues to fulfil its role as the reserve packing site. Milk powder production is very milk intensive, so Seinäjoki takes in more raw milk than any other Valio plant. We shall therefore reinforce our policy of keeping milk transport distances as short as possible, minimising environmental impacts.