Gut health is one of the biggest global trends related to wellbeing. The gut is referred to as the second brain because of its massive significance to people’s overall wellbeing, and is the single most important organ for keeping ourselves healthy, with as much as 70% of human immunity located in the gut. Valio responds to the trend with its Valio Gefilus® good bacteria range in line with consumer tastes.
Gut health is a global trend
Interest in the gut is certainly growing in Finland and elsewhere. It is said that a stool sample can replace the blood sample in the future, because the significance of gut health on both physical and mental wellbeing is so high. Several researches indicate the link between gut health and people’s overall wellbeing. *
In a survey commissioned by Valio** in Finland, over one-third of the respondents said they now pay more attention to the wellbeing of the stomach or gut than they did two years earlier. 61% were of the opinion that looking after the gut’s bacteria makes you feel better. The respondents also trusted the beneficial impact of lactic acid bacteria on stomach wellbeing. 84% in Valio’s survey associated lactic acid bacteria specifically with the wellbeing of the stomach and gut.
Lactobacillus rhamnosus GG, the world’s most researched lactic acid bacterium
The world’s most researched lactic acid bacterium is Lactobacillus rhamnosus GG. It was discovered in 1985 and to date its qualities have been researched in more than 800 scientific studies globally.
Lactobacillus rhamnosus GG is not only the world’s most researched lactic acid bacterium, but also unique in the property of how it attaches to the gastrointestinal wall and stays there. It becomes dominant where gut bacteria are present.
Valio Gefilus® contains Lactobacillus rhamnosus GG and vitamins
Valio offers a wide range of Valio Gefilus® products for consumers including a variety of juices, yoghurts and kefirs. All Valio Gefilus® products contain Lactobacillus rhamnosus GG lactic acid bacteria along with mineral calcium and vitamin D that helps to strengthen natural immunity. Valio Gefilus® milk products also contain vitamin B12 and juices come with vitamin C. Valio Gefilus® products form part of a balanced and varied diet and healthy lifestyle.
Ian Wright puts Valio Gefilus® to the test in Valio’s new documentary
To put Valio Gefilus® to the test, Valio sent international travel presenter Ian Wright on a mission to seek out and lick the dirtiest locations in Europe for The Lick-hiker’s Guide to Inner Strength, a new documentary film by Valio.
The documentary explores the secret world of bacteria. Ian travels to Moscow and some of the dirtiest parts of Europe that really challenge the human gut and immune system. He measures the bacteria content in different places and exposes himself to bacteria by licking dirty surfaces. At the same time, Ian tests out the effectiveness of Valio Gefilus® products.
*Ahmadi E et al. Efficacy of probiotic use in acute rotavirus diarrhea in children: A systematic review and meta-analysis. Caspian J Intern Med. 2015;6:187-95.
Boulangé et al. Impact of the gut microbiota on inflammation, obesity, and metabolic disease. Genome Medicine 2016; 8:42-.
Cosenza L ym. Bugs for atopy: the Lactobacillus rhamnosus GG strategy for food allergy prevention and treatment in children. Benef Microbes 2015 Jan;6:225-32.
Rutten JM ym. Nonpharmacologic treatment of functional abdominal pain disorders: a systematic review. Pediatrics 2015;135:522-535.
Zhou L and Foster JA. Psychobiotics and the gut–brain axis: in the pursuit of happiness. Neuropsychiatric Disease and Treatment 2015;11:715–723.
** Finns and intestinal wellbeing, Frankly Partners, August 2015 (n=1 007)
Tuomas Salusjärvi, Executive Vice President, Valio Oy, tel. 010 381 2529, email email@example.com, Twitter @SalusjarviT
Jenni Lindell, Category Manager, Valio Ltd, mobile 050 398 7481, e-mail firstname.lastname@example.org, Twitter @LindellJenni