Social responsibility

Valio employs 4,600 people globally and the know-how and well-being of our staff is a main focus for us. Social responsibility also entails a dialogue with the consumers, excellent delivery reliability, and sponsorship for partners.

Personnel principles

Personnel principles

Personal responsibility means taking responsibility for one’s own work, working productively, and understanding how work is measured.

Openness means that information moves freely, employee differences are utilised, and we learn from experts.

Fairness means the right to receive feedback on your work and the potential for self-development.

Equality at work means an unbiased approach and offers opportunities for success, so that everyone can succeed in their job.

The realisation of the principles is tracked in the personnel co-operation group comprising representatives of all the various professional groups at Valio, and in shop stewards’ meetings.

Personnel development

Personnel development

The Valio Executive Program is part of Valio Akatemia, and its goal is to strengthen Valio leadership by developing business and interaction skills.

The program provides an in-depth understanding of Valio’s competitive environment, present situation, and strategy implementation.

Training is provided by members of the Valio Executive Board, and participants are given exercises on challenges in business operations. The program has been created in co-operation with Aalto University.

Personnel well-being and reward

Personnel well-being and reward

Success in everyday work is reflected in an individual’s satisfaction with their own job, and it promotes well-being and long-term health within the work community.

The goal of personnel well-being activities is to strengthen the resources of the individuals, the work community and the organisation, thereby facilitating success in everyday work.

The key areas involved in the personnel well-being activities are supervisor and work community skills, as well as the working capacity and well-being capacity of individuals.

Bonus system

Bonus system

Personnel bonuses

Bonuses paid in 2012 totalled around 6.1 million euros.

Bonuses paid
2008 MEUR 5.6
2009 MEUR 3.5
2010 MEUR 4.5
2011 MEUR 6.1
2012 MEUR 6.1

Valio also supports personnel leisure clubs and rewards its staff for their length of service.

Occupational safety

Occupational safety

Safety Principles were updated

Valio’s Safety Principles were updated in late 2012:

Objective

Eliminate or minimise the risks concerning personnel, operations and property.

Goal

Zero accidents

Safety principles

- We always comply with safety regulations and instructions.
- Everyone shall notify about risks they observe and respond to any unsafe work activities.
- We continuously improve the working environment, and the safety of our working methods.
- We identify hazards and evaluate the risks that may result from them.
- All hazard situations, accidents and incidents shall be investigated.
- We handle safety issues regularly at different management events.
- We develop our operations in order to speed up the recovery from serious exceptional situations.
- We improve employees’ safety awareness and know-how.

Each Valio site annually compiles an industrial safety program. The emphasis in 2012 was on improving the safety attitude.

A total of 274 accidents or instances of occupational disease was recorded at Valio in 2012. 42 of these occurred on the way to or from work, and 8 were occupational diseases.

The number of accidents was at the same level compared with the previous year, but the resulting absenteeism decreased by 25%. There were no fatalities.

Accident frequency stood at 36 per million working hours.

The highest number of accidents resulted from falling or tripping (30% of all accidents and 49% of resulting absenteeism). The second highest number was caused by injury involving an object (25% of all accidents and 16% of resulting absenteeism), and the third biggest group was classified as burnout or exhaustion (17% of all accidents and 13% of resulting absenteeism).

Valio records as accidents all cases that result in absence from work or involve treatment costs.

A partner valued by retail trade

A partner valued by retail trade

Highest customer satisfaction in the food industry

Customers value Valio’s brand products, reliable operations, and professional co-operation.

Valio’s customers include e.g. FMCG chains, staff canteens, restaurants, wholesalers, petrol service stations, Food Service providers and bakeries all over Finland.

Supply performance was measured at 99.3% in 2012.

Valio Group sales in Finland accounted for around 64% of Group net sales in 2012. Finnish net sales include domestic sales and sales of raw milk in Finland to other dairy companies.

Sales to the retail trade accounted for 76% of Valio sales in Finland (1 273 million euro), sales to the food service sector (e.g. staff canteens, public sector purchases, wholesalers, restaurants, petrol service stations) 13.5%, and industrial sales 10.8%.

Valio’s range includes around 1 000 items.

Valio delivers products to its customers in 85% re-circulating and environmentally sound transport units that save customers work.

Should a product fault or error occur, Valio will communicate it openly and as swiftly as possible.

Valio serves consumers online

Valio serves consumers online

Valio interacts with consumers

Valio provides answers to questions related to its products and operations via the feedback form on www.valio.fi, by telephone, via Valio’s Facebook pages (http://www.facebook.com/valionsivu) and on Twitter (http://www.twitter.com/ValioFi).

Quality measurement yielded an excellent rating for Valio Consumer Services. Consumers especially valued service speed, friendliness and expertise.

Consumers commended the fact that Valio Consumer Services took a genuine interest in their questions, and that questions were duly answered in a single transaction.

Valio Consumer Services responded to some 28 000 queries in 2012. The Internet was increasingly the most popular medium used to contact and message Valio.

Contacts divided almost evenly between product complaints, and a variety of questions, wishes and ideas.

Consumers were particularly interested in matters related to products, such as their ingredients or suitability for cooking. Consumers also provided Valio product development with lots of ideas and wishes.

Valio serves online

In late 2012, Valio launched a new well-being section on its website (http://www.valio.fi/hyvinvointi).

The key features of the well-being section include the food diary and calorie counter, which help consumers plan and follow what they eat.

The calorie counter helps you find out your daily need for energy intake and whether you get enough of the right nutrients. In addition, the service offers tips and tests related to well-being and nutrition.

On average, more than 500 000 unique users per month visited the Valio website in 2012.

The online service is also accessible by smartphone browser. A recipe application has been developed for the Apple iPhone and iPad. Valio is also active in social media. In Facebook, Valio reaches and serves hundreds of thousands of Finns every week.

Responsible marketing communications

Valio’s value We make the Best also guides marketing communications. This means that Valio complies with the international rules and guidelines published by the Association of Finnish Advertisers.

We have also set down four ethical guidelines to be applied in advertising in particular:

1) Principle of truth
2) Principle of equality
3) Principle of respect
4) Principle of safety

We have further provided guidelines on how Valio and Valio employees should behave when acting in the name of the company in social media.

Stakeholders

Stakeholders

Valio sponsors targets that increase well-being

In 2013, Valio’s sponsorship will focus on sports and nutrition of young people and, as a result, on supporting the well-being of families. Support to Aalto University will also continue in 2013.

In 2012, Valio was the main sponsor of the Jukolan viesti orienteering relay. Valio was also the first partner in the history of the relay whose name was used as part of the competition name, Valio-Jukola.

Valio was one of the Finnish partners of the 2012 European Athletics Championships arranged in Helsinki.

Figure skater Kiira Korpi was a major recipient of sponsorship in 2012 and will be one of the two main sponsorship targets in 2013. Valio’s co-operation with Kiira Korpi was initiated in 2006, and was nominated as the marketing act of the year at the Athletics Gala in early 2013.

In addition, Valio was involved in a number of regional events in the vicinity of its production plants (e.g. Lapinlahden Eliittikisat athletics games).

Supporting football in 2013

Our other main sponsorship target in 2013 is football player Joel Pohjanpalo. This is the first time when football is one of Valio’s main sponsorship targets.

In addition, sports of young people is supported through partnership with ice hockey legend Teemu Selänne and football legend Sami Hyypiä.

Valio endeavours to use these familiar faces to encourage enthusiasm about exercise and to create better possibilities for children and young people to get sufficient exercise, as well as to distribute nutritional information.

Sponsorship supports the qualities of the Valio brand: Finnish origin, responsibility, energy, and naturalness.

Open access to the expertise of Valio Farm Services

The experts of Valio Farm Services promote e.g. the development of milk production, milk processing, milk research, the well-being and nutrition of cows in different fields and projects in Finland and abroad.

Partners include e.g. ProAgria, Agrifood Research Finland MTT, Naseva, Association for Animal Disease Prevention ETT, Central Union of Agricultural Producers and Forest Owners (MTK), University of Helsinki, and University of Eastern Finland.

Valio is closely involved in the development of ProAgria’s Karjakompassi software.

Valio develops sports nutrition

Valio’s nutrition experts have been involved in developing the operations of the nationwide sports nutrition network in 2011–2012.

The network is used to develop sports nutrition for athletes, from childhood to adulthood.

Valio was the main partner in the international sports nutrition seminar arranged in Tampere in October 2012.

The catering at the Veteran Athletics Indoor Championships arranged in Jyväskylä in April 2012 was partly provided by Valio.

Valio arranged the Proteiini ravitsemuksessa (protein in nutrition) seminar for customers, experts and journalists at the Helsinki Music Centre in October, and four training events on baby food for child welfare clinic nurses.

MML handles Valio’s policy development

Valio’s policy development has been handled by the Finnish Milk Processors and Dairy Products Wholesalers Association (MML) since 31st December 2011.

MML handles international and national policy development and, in the future, the establishment of collective agreements within the dairy industry.

Riitta Brandt, Vice President, Agricultural and Food Policy at Valio acts as the Executive Director of MML.