Rapid growth in the lactose free business
Lactose free sales are predicted to grow by 75 percent in Europe between 2012 and 2016*.
The US market is expected to grow steadily. Asian and South American markets now in their infancy have the potential to expand rapidly. Particularly those where a lack of lactose free product penetration combines with a high incidence of lactose intolerance and a sophisticated consumer marketplace.
Valio was first in the world to launch a totally lactose free milk drink with the real taste of milk, and is the market leader in Europe.*Source: Lactose free dairy; New Nutrition Business 2012