Stakeholder activities

The cornerstones of Valio’s stakeholder activities are the identification of Valio’s key stakeholders and their expectations, and taking those expectations into account in the company’s business operations where possible. Valio interacts with both local and national stakeholders, largely the owner entrepreneurs, personnel, customers, consumers, suppliers of goods and services, and decision-makers and influential parties in society.

The cornerstones of Valio’s stakeholder activities are the identification of Valio’s key stakeholders and their expectations, and taking those expectations into account in the company’s business operations where possible. Valio interacts with both local and national stakeholders, largely the owner entrepreneurs, personnel, customers, consumers, suppliers of goods and services, and decision-makers and influential parties in society.

Stakeholder engagement is regular and interactive, communicating for instance through face-to-face meetings, events, Valio’s online services and social media channels, consumer services, customer and trade magazines, and targeted newsletters.

Fountain Park, a management consultancy, conducted a stakeholder survey for Valio in 2015. It took the form of an online brainstorming project with 2,108 participants producing more than 3,000 ideas and comments on how they view Valio’s responsibility and that of milk production in general. A materiality analysis was compiled on the basis of the survey results. (Niina Niemelä, Master’s Thesis, Aalto University School of Chemical Technology, Degree Programme in Bioproduct Technology, 2015).

The survey showed that Valio stakeholders attach value to responsible milk production chain management, which involves attending to cow health and well-being, guaranteeing products’ domestic origin, securing the vitality of milk production, securing employment and investment, and ensuring the quality and safety of products and the environment. Stakeholders also considered open interaction and healthy and nutritious products important.

The stakeholders saw the greatest room for improvement in communication openness and reducing the environmental impacts of milk production and processing.

Valio developed the survey dialogue, establishing Valio Ethical Advisory Boards in Seinäjoki and Oulu. In 2017, Ethical Advisory Boards have been set up in the North Savo region, and in the region of the Osuuskunta Tuottajain Maito dairy co-operative. Read more here.

Valio makes political donations consistent with the equality principle, per application to those candidates who are believed to act in a manner that promotes Valio’s operating prerequisites.

Valio sponsorship in 2016

In 2016, Valio focused its sponsorship activities on supporting physical exercise and nutrition in children and young people through scholarships from the Valio Akatemia® program.

Valio Akatemia® helps make children’s and young people’s dreams come true by distributing scholarships in the form of money or products, and providing nutritional advice and arranging events.

Founded in spring 2013, the program and its figureheads provide concrete, everyday encounters for physical exercise and well-being, share stories about real life events, and build bridges across the generations.

Valio Akatemia® distributed scholarships with a total value of 125 000 euros to around 280 children and young people in Finland in 2016. The scholarships were awarded to individual athletes, teams, and school-age groups representing different types of sport, ages, and places of residence.

The figureheads of the Valio Akatemia® program in 2016 were Kiira Korpi, Kerttu Niskanen, Joel Pohjanpalo and Topi Raitanen. Kerttu Niskanen, Joel Pohjanpalo and Topi Raitanen will continue to act as figureheads in 2017.

MML handles Valio’s policy development

Valio’s policy development has been handled by the Finnish Milk Processors and Dairy Products Wholesalers Association (MML) since 31 December 2011.
MML deals with international and national policy development.
Riitta Brandt, Vice President, Agricultural and Food Policy at Valio acts as the Executive Director of MML.