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October 4, 2017

Valio showcases latest innovations in dairy ingredients and products at Anuga

Maitojauhe Puolukkakookossmoothie

Trendsetting kefir, Valio ValSa® milk salt products with full taste and less salt, award-winning spreads and cheeses, and LGG® lactic acid bacterium.

Valio, the most innovative dairy in the world, will showcase its range of products at Anuga, including the Valio ValSa® spreads and cheeses, Valio Gefilus® Kefir yoghurts, premium artisan butter, award-winning spreads and cheeses, Valio Eila® lactose free range and Valio PROfeel® protein snacks.

Finland’s largest dairy cooperative’s mission is to create tasty, healthy products that respond to global consumer trends, in a responsible and sustainable way. 

Valio’s milk is Genetically Modified Organisms (GMO) –free*.  Its Nordic cows are the healthiest cows in Europe, from the greenest country in the world**, with the lowest cells and bacteria counts and no drug residues in the milk.

New, on trend, tasty and healthy

Valio products are made from high-quality, clean Finnish milk using over 100 years of experience and Nobel Prize-winning research and development.

It continues to create great-tasting dairy products that meet consumer demand, and in 2017 has introduced interesting new ranges to complement the snacks, cooking products, milk, cream, butter and cheese portfolios.

Inventors of lactose free

Valio is the world’s leading expert in lactose free dairy. Valio invented lactose free milk and was the first in the world to launch it in 2001, made with Valio’s unique patented technology. They were able to produce lactose free milk which tastes just like regular milk, with no compromise on flavour or texture. They proceeded to develop a complete range of lactose free products with superior taste. With more than 100 products available in the Nordic and European markets, Valio has the largest lactose free portfolio in the world. The hallmarks of Valio Eila® lactose free products are great taste, high quality and natural goodness with roots in the pure Finnish nature

Award-winning taste***

Valio’s spreadable butter won Gold in the Spreads Category at the recent International Cheese Awards, beating 15 entrants, with the unsalted butter taking bronze in its category.

Valio cheddar received a Very High Commendation from the jury, the only cheddar not made in traditional cheddar-producing countries like the UK, Ireland or New Zealand, to receive this.

Valio Gefilus® Kefir yoghurts

Gut health is a growing global wellbeing trend. Valio Gefilus® Kefir yoghurts combine LGG® (Lactobacillus rhamnosus GG), the world’s most researched lactic acid bacterium, with kefir, a natural ingredient growing in reputation as an overall healthy superfood.

The first Valio Gefilus® product, Lactobacillus rhamnosus GG (LGG) lactic acid bacterium, was launched at the beginning of 1990. The range comprises tasty products with natural flavours and less sugar.

Valio ValSa® full taste, less salt

Valio invented ValSa® milk salt currently used in spreadable butter and cheese. ValSa® has nearly 80% less sodium than table salt. Valio ValSa® spreadable butter and cheese products deliver great taste, with up to 50% less salt.

The recommended daily intake of salt is exceeded globally (World Health Organisation). Both food manufacturers and consumers want to reduce its intake and keep great taste, but the food industry has struggled to achieve this.  Valio ValSa® delivers.  ValSa® is a no-brainer switch for consumers who will love Valio’s ValSa® cheese and spreadable butters, which contain up to 50% less salt than competitors.  Reduced-salt products have been seen as a sacrifice in terms of taste and quality.  With Valio ValSa® there is no need to compromise on taste.

Paavo Salminen, Valio’s VP New Markets, said: “Valio launched 126 new products last year. Special products and concepts that promote wellbeing, plus the cleanest milk in the EU define Valio’s competitive advantages. Lactose free Valio Eila® products, and Valio Gefilus® Kefir products are export leaders. The ValSa® milk salt concept is a huge development and real game changer. We are looking forward to showcasing these products at Anuga and getting valuable feedback from our customers.”

Valio will be at Anuga from 7 to 11 October 2017 in hall 10.1, stand E009, Koelnmesse, Cologne, Germany.

*ref Reg. (EC) No 1829/2003 and No 1830/2003

**Source, Environmental Performance Index 2016

***International Cheese Awards, Nantwich, England. July 2017