Skip to content
Protein solutions

High-protein snacks support a healthy lifestyle

High-protein snacks support a healthy lifestyle

Keeping up with consumer trends is one of the most challenging aspects of the food industry. In recent years there has been a growing trend towards convenient, healthy, and nutritional snacks. Valio’s nutritional protein snacks are developed for people with an active, healthy lifestyle.

Valio follows industry trends, and continually evolves and innovates product lines to bring new choices to the market. One of the prominent changes in the snack market has been a trend towards eating healthy foods with, for example, more protein without compromising on taste.

According to Valio’s research, more than 80% of people surveyed think protein is generally healthy. 60% feel that the amount of protein they consume is relevant to their diet. Almost 50% look for protein when buying dairy products. *

The health benefits of high protein foods are starting to appeal to mainstream consumers.

Valio PROfeel® product family

The preference for better-for-you choices are growing in all age groups and offers a significant business potential in all dairy categories

Need more information?

Interested in further information about our business solutions and ingredients? Our sales team and R&D experts are here to help you.

Dennis van der Veer

Dennis van der Veer

Head of Customer Development Dairy, Beverages and Lactose Free Technologies
Fill in all fields correctly.A technical error occurred.Thank you for your message. We’ll get back to you as soon as possible.

Growth opportunities in healthy snacking

Consumers have never been more health-conscious than today. As many as 67% of global consumers have changed their behaviour towards a healthier diet over the last two years, according to SIAL Insights, 2022