High-protein snacks support a healthy lifestyle
Keeping up with consumer trends is one of the most challenging aspects of the food industry. In recent years there has been a growing trend towards convenient, healthy, and nutritional snacks. Valio’s nutritional protein snacks are developed for people with an active, healthy lifestyle.
Valio follows industry trends, and continually evolves and innovates product lines to bring new choices to the market. One of the prominent changes in the snack market has been a trend towards eating healthy foods with, for example, more protein without compromising on taste.
According to Valio’s research, more than 80% of people surveyed think protein is generally healthy. 60% feel that the amount of protein they consume is relevant to their diet. Almost 50% look for protein when buying dairy products. *
The health benefits of high protein foods are starting to appeal to mainstream consumers.
The preference for better-for-you choices are growing in all age groups and offers a significant business potential in all dairy categories
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Dennis van der VeerHead of Customer Development Dairy, Beverages and Lactose Free Technologies
Growth opportunities in healthy snacking
Consumers have never been more health-conscious than today. As many as 67% of global consumers have changed their behaviour towards a healthier diet over the last two years, according to SIAL Insights, 2022