Cookie policy
Date updated: June 23th 2025
Cookies – what are they and how do they work?
Cookies are pieces of data stored on your computer by the websites you visit. Cookies are small text files that your computer (or other device, e.g. smartphone) receives and sends when you visit websites. A cookie usually includes an anonymous identification code and does not harm the device in any way.
You accept the use of necessary cookies when you browse our websites. When visiting our website for the first time, you may choose from cookie settings which optional cookies you accept. On your later visits, your browser will read the cookie stored on your computer and send the data back to the website. Thus, we can recognize your browser automatically, but we cannot identify you with cookies alone.
Why do we use cookies?
Valio uses cookies and other similar technologies in its online service to enable smooth use of the service and to make it more user-friendly. In addition, cookies are used for purposes regarding analysis, follow-up and development of the service.
Cookies may further be used to produce targeted advertising, communications services and content (e.g. after you have visited our website, we can show you advertisements of the products you seem to be interested in), and to optimize marketing measures. The data obtained with cookies may also be used in personalization of the online service.
What kind of cookies we use?
Valio is using both session cookies and persistent cookies. A session cookie will expire at the end of the user session, when the web browser is closed. A persistent cookie will be stored by a web browser and will remain valid until its set expiry date, however, no longer than two years.
Please note that Valio may link cookies to your personal data with your consent or if otherwise expressly stipulated by mandatory law. In some cases, the cookie data can be considered personal data. Valio has established appropriate measures to protect personal data. Further information about the processing of personal data and the use of third-party cookies can be read in the Privacy statement for Valio’s website.
User tracking
We use Leadoo’s tracking service to follow what users are doing on the site and combine this behavioral data with other data we can gather from e.g. chat interactions. Leadoo uses etag tracking in order to hook together the same users behavior over several sessions – in practice this works similarly to cookie based tracking.
Please check out Leadoo Marketing Technologies Ltd’s Privacy Policy (https://leadoo.com/privacy-policy/) for more information on what is tracked and what your rights are. Leadoo works as the Processor and we work as the Controller for the data in terms of GDPR. You can stop the tracking by emptying your browser’s cache after the visit. For more on
how Leadoo works as a GDPR compliant processor, see https://leadoo.com/privacy-policy-processor/
Valio is using the following types of cookies:
Social plugins
Valio’s website has links to and social plugins of third-party sites.
For more information on the privacy policies of these services, please see their websites.
Facebook: https://www.facebook.com/help/186325668085084
Twitter: https://twitter.com/en/privacy
Instagram: https://www.facebook.com/help/instagram/155833707900388/?helpref=hc_fnav
Google: https://policies.google.com/privacy
LinkedIn: https://www.linkedin.com/legal/privacy-policy
These links lead to third-party websites and Valio will not be responsible for their content. For these services, the third-party’s terms and conditions are applied.
How are we managing and deleting the cookies?
You can manage your consent status regarding the use of cookies by modifying your cookie settings on Valio’s website You may revoke your consent to the use of cookies by modifying the cookie settings on Valio’s website.
You may disable the use of cookies also in your browser settings. The practices for banning cookies vary in different browsers. Since cookies are necessary for some services to function, Valio cannot guarantee the functionality of the service in case cookies are not enabled.
For more information on managing cookies, visit the links below. These links will lead to third parties’ websites and Valio will not be responsible for their content.
Chrome: https://support.google.com/chrome/answer/95647
Firefox: https://support.mozilla.org/en/kb/reflections-apply-and-private
Opera: https://www.opera.com/help/tutorials/security/cookies/
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Safari: https://support.apple.com/kb/PH5042?locale=en_US
Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
If you do not wish Valio to target advertising or content based on your interests, you can prevent targeting not only from Valio’s cookies settings but also with the help of the following service http://www.youronlinechoices.eu/.