Webinar
More per Bite: Turn wellness trends into market success
Consumers expect more from every bite: more nutrition, more functionality and more value. As wellness becomes a lifestyle driver and appetite patterns shift, food manufacturers must rethink how products deliver benefits in smaller portions.
In this webinar, Valio experts explore the emerging “More per Bite” phenomenon, what it means for food innovation, and how to turn these trends into market success. Discover how trends such as high-quality protein, digestive wellness and GLP-1–driven eating habits are shaping the next generation of food and beverage products.
What you’ll learn
How changing consumer expectations are shaping food innovation, product development and category growth – and how to turn emerging food trends into commercially successful products.
Key takeaways
- How to turn wellness trends into real market opportunities
- How the “More per Bite” mindset is shaping the next wave of food innovation
- How GLP-1, digestive wellness and premium protein trends are creating new opportunities for manufacturers
- Why the protein boom is shifting from more protein to better protein
- How multifunctional dairy ingredients can help create products that stand out on shelf
Speakers
Sara Helminen
Consumer Insight Manager, Valio
Sara specialises in translating emerging consumer trends into practical insights for food innovation and product development.
Dennis van der Veer
Head of Customer Development, Valio
Dennis works with food manufacturers to turn market trends into commercially successful product concepts and category growth opportunities.
See what’s inside
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“More per bite” will shape food and beverage innovation in 2…
Sara Helminen