Wellbeing and healthy lifestyles
Valio develops tasty and nutritious products and encourages people to eat in accordance with dietary recommendations. Valio promotes these goals by developing products that provide taste experiences and wellbeing to people all around the world.
Heart Symbol and nutrition commitment
The Heart Symbol is a nutrition claim registered in the EU that indicates the nutritional quality of the food, product, or meal.
The Heart Symbol tells consumers that the product is a better choice within its product category in terms of fat content and quality, as well as sugar and salt.
Valio’s domestic product range has more than 170 Heart Symbol products. For example, during 2025, Valio developed 34 new Heart Symbol products.
A nutrition commitment is the National Nutrition Council of Finland’s operating model that is part of Society’s Commitment to Sustainable Development.
Nutrition commitments are concrete, significant, and measurable actions aiming to improve the nutritional quality of products or to establish nutritionally responsible practices.
Valio’s two new nutrition commitments for 2025–2026 were published on the Commitment2050 website in January 2025. Valio is launching a new range of products to make it easier to make healthy food choices and meet the requirements of the nutrition recommendations. Additionally, Valio is increasing the number of Heart Symbol products in the cheese and spreads categories.
Innovations for diverse needs
Valio is a pioneer in the development of special-diet and functional foods.
- Lactose-free: Valio Eila® technology enables lactose-free products that are suitable for a lactose-free diet without compromising on the authentic dairy taste.
- Wellbeing: Valio Gefilus® products support well-being with products that contain vitamin D, which helps strengthen the immune system.
- Protein Products: Valio PROfeel® products offer convenient, high-quality sources of protein for active individuals and older adults who have higher than average protein needs.
- Plant-based alternatives: Oddlygood® products round out the portfolio by offering delicious plant-based options for a wide variety of uses. The Gold&Green® brand offers a variety of plant-based protein solutions and ready-to-eat meals. Valio’s juices and berry soups complement the plant-based offering.
In 2025, Valio launched 34 new Heart Symbol products
Products for different age groups
Valio’s products, including infant formula, follow-on formula, and baby foods are designed to support families’ daily lives at different life stages. Finnish milk is the key ingredient in Valio’s products. Valio’s baby food products are specifically developed for each age group and meet stringent baby food legislation standards for safety and purity. Breast milk is the best nutrition for infants.
Solutions for the food industry and professional kitchens
Raw material and product solutions tailored for the food industry and professional kitchens, enabling our customers to meet various nutritional requirements in the production of their own products.
In industrial products, for example, Valio’s Bettersweet™ solution helps manufacturers of dairy, chocolate and baked products reduce the amount of sugar in their final products.
Traceable product information
Consumers must be able to make informed choices easily.
- Clear packaging labels: Ingredient lists, nutrition facts, and voluntary labels, such as the Heart Symbol, help consumers identify options that are right for them.
- Traceable product information: Traceability through the product value chain and product information management are essential for ensuring product safety, product quality, and value chain transparency.
- Nutrition communication: Valio provides research-based nutrition information to professionals and consumers to support wellbeing.