Webinar
Future-Proofing Food
How Consumer Needs Shape Tomorrow’s Market
The food and beverage market is being reshaped by silent but powerful shifts. In this expert-led session, Valio explores how emerging consumer signals, like personalisation, protein demand, and clean-label nutrition, are defining the future of food.
“What begins as a weak signal often becomes the new standard. Success lies in knowing which signals to act on – and when.”
– Dr. Kevin Deegan, Head of Insight, Valio
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What you’ll learn
Not all trends are created equal. In this session, Valio’s experts Dr. Kevin Deegan and Katriina Leigh explore four long-term shifts that are redefining how consumers choose, and how businesses should respond.
Key takeaways:
- What consumers really mean when they ask for “personalised” food
- Why protein is no longer niche, but a daily essential
- How lactose free and sugar-reduced products are becoming the norm
- What early signals reveal about where the industry is heading next
Webinar speakers
Dr. Kevin Deegan
Head of Insight, Valio
Consumer insight leader focused on identifying early signals and shaping future food strategies.
Webinar speakers
Katriina Leigh
Customer Development Manager, Valio
Experienced B2B advisor helping brands translate nutrition and market insight into functional product solutions.
Access the webinar
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