Consumers turn to ice cream for indulgence, comfort, and joy, but they increasingly want it with a healthier twist. The most successful products today combine taste and texture with claims like reduced sugar, high protein, and natural ingredients.
This white paper unpacks what truly drives ice cream consumption, from emotional satisfaction to functional benefits, and how better-for-you positioning is reshaping the category. You’ll gain insights into consumer expectations and how to meet them with smart, dairy-based formulation.
Download to learn:
Why indulgence and emotional wellbeing still lead the way
Which product claims influence purchase decisions most
How better-for-you demands are shaping product development
Why permissible indulgence is a strategic growth opportunity
How Valio’s toolbox helps you create standout ice cream, gelato, and soft ice
Read the white paper now
Support consumer wellbeing without compromising indulgence.
