Ismo Nikkola (M.Sc. econ) has been appointed Valio’s Senior Vice President of Global Brand and Marketing. He reports to Valio Executive Board member Elli Siltala, Executive Vice President, Core Businesses and Brand.
Ismo Nikkola has previously worked as Deputy CEO and Chief Strategy Officer at Avidly, a marketing technology service provider. He has 25 years of solid expertise in building international brands and creating marketing and brand strategies. He has worked in the food industry for nearly half of his career and the other half in marketing agencies with many well-known brands like Tupla, Sisu, Paulig, Fazer, Nokia, Finnair, Fortum, Yamaha and Wärtsilä. For the past several years, he has been building business-supportive marketing and sales strategies using digitalisation and marketing technology.
“The world is rapidly evolving and brands along with it. The iconic Valio® brand has been leading the way in the food industry for more than a century, and we want to continue being the innovative leader and the valued brand on our sector. Valio is Finland’s biggest exporter of food products, and we are internationalising quickly. Brand encounters are increasingly happening in digital environments around the world. This is why we are pleased to gain a seasoned professional who can guide the Valio brand in the increasingly more multi-cultural environment,” Elli Siltala says.
“The future of the food industry looks very interesting, and Valio holds a fantastic position within it. I’m very excited to join what is perhaps Finland’s most significant brand company and to work together to build future success,” Ismo Nikkola says.