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Insights

Trend tracking is key to knowing your customers

Trend tracking is key to knowing your customers

The world today is changing at an ever-increasing pace. New ideas and technologies – and also new lifestyle preferences – emerge every day in ways that both drive and support new global trends. And the world of food is no exception. Consumers are demanding – and adopting – innovative food products that speak to their changing attitudes across a range of issues, from health and wellness, to convenience, style and ethical concerns.

As an innovation leader in the global food sector for more than a century, Valio understands the crucial importance of closely mapping emerging trends and developing products that both meet and drive these trends. While capturing and interpreting the data behind this cacophony of new and future trends is a cutting-edge science, the key question to be answered is simple: What do consumers want?

Watch our Consumer Insight Manager Dr. Kevin Deegan introduce the six food trends that are about to sweep the market to learn how our pioneering and on-trend food solutions can help you in your business.

The Six Food Trends

Check out our Consumer Insight Manager Dr. Kevin Deegan introducing the six food trends to sweep the market.

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