Valio MiFu® – Creating a New Type of Food from Milk Protein
Valio developed an exciting, convenient and tasty addition to any menu, Valio MiFU®, using our long-established milk know-how and some cutting-edge innovation. The result is meat-free protein, for carefree cooking and healthy, good nutrition.
Valio MiFU® is interesting for health reasons, in an attempt to reduce meat consumption, and to have more variety in everyday meals or to fit smoothly into busy kitchens with minimal preparation.
Consumers want alternatives to meat
“In Scandinavia alone, 24% of people say they will eat less meat in the future*,” explains Minna Korkiakangas, Business Manager for Valio MiFU®.
The trend towards vegetarian food and new kinds of protein sources continues across Europe as well, where especially in Germany, Sweden and the UK people are trying to eat less meat in their diets and look for convenient meat substitutes.
Flexitarianism – which means not completely giving up meat but largely seeking vegetarian protein sources to replace it – also interests families.
“Families with children are especially interested in our new Valio MiFU® strips product,” says Minna Korkiakangas. “It’s about convenience, and a desire to offer all, especially children a good, healthy, high quality product.”
“24% of people say they will eat less meat in the future”