In this episode of Expert Insights by Valio, we explore how the health and wellness trend is visible in consumers’ demand for products that improve digestive well-being.
Global interest in health and well-being has exploded in recent months. At the same time, the link between food and health continues to evolve.
INTRO: According to measurement and data analytics firms, the global consumer market is in the midst of a shift towards well-being.
CONSUMER INSIGHT: As a part of overall health and well-being, digestive wellness is becoming a key focus.
BUSINESS: The relevance of digestive wellness for consumers worldwide makes it particularly interesting for food & beverage companies.
NEW PRODUCT DEVELOPMENT: A large number of the latest new product launches support the digestive wellness trend.
SUCCESS STORIES: Explore how chocolate & confectionery companies can adopt lactose free offerings and respond to consumers’ demand for products that support digestive wellness.
