Solutions

How to increase profitability in liquid milk business?

Harri Kallioinen

Senior Vice President

Harri has a strong background in process technology and product development.

28. February 2023

The digestive wellness trend is propelling change in the dairy industry globally, and consumers’ awareness of digestive wellness and lactose intolerance is increasing rapidly. From a commercial point of view, digestive wellness and lactose free are seen as added value for consumers.

Building a lactose free dairy portfolio starts with fresh-tasting lactose free milk. Manufacturing lactose free milk the traditional way can demand big investments in both product development and production. Valio FAST TRACK™ technology solution is an easy way to start producing lactose free milk without heavy upfront investments.

Improve your profitability with lactose free milk

Lactose free dairy and baby food market is estimated to grow over 30 % the next five years. The most significant category among these products is lactose free milk, making up for three quarters of the total retail value. Even as the growth of traditional milk market is at a standstill or even seeing a downward trend, the demand for lactose free milk is only getting stronger. Introducing added value products to this category opens a significant business potential for dairy companies.

How you can benefit from the Valio FAST TRACK™ solution for lactose free milk:

Enjoy an easy entry into the lactose free market without significant capital investments. Typically, the removing of lactose from milk requires significant investments. This makes it extremely challenging to start production and enter the value-added milk markets quickly. Valio FAST TRACK™ technology solution for lactose free milk drinks offer your business an easy and fast entry into the lactose free market without any major investments.
Make lactose free milk that tastes just like regular milk. Traditional lactose free dairy processing often affects the sensory properties of milk. Valio FAST TRACK™ technology solution uses a process that does not compromise on the taste of fresh milk. In fact, during multiple blind tests, sensory panellists were unable to spot the difference between Valio lactose free milk and regular milk.
Valio's extensive knowhow and go-to-market experience at your disposal. Valio FAST TRACK™ technology solution also includes IP and knowhow. For instance, our experts help customers implement the lactose free production process in their own units to ensure cost-effective production. We also support our licences by sharing our go-to-market knowledge and marketing communication experience.

Today, lactose free milk produced by Valio technology is sold in 14 countries across the world. Working with us you will gain over 100 years of experience in dairy innovations instantly, as well as 25 years of experience in creating significant international business in this value-added category by licensing of our technologies to other dairy companies.