Valio set out to future-proof the chocolate industry facing challenges posed by the health & wellness megatrend. At the heart of this endeavour was a combination of the latest artificial intelligence (AI) technology and Valio’s Bettersweet™ Solution. The end-result of the project was The Bar, a five-layered taste-landscape that combines the desires of 1,5 million chocolate lovers around the world analysed by AI, all the while reducing the amount of sugar by up to 30%.
The AI processed data gave the project of developing The Bar clear indications what people wish from the chocolate of the future. People wish for better-for-you options from chocolate manufacturers, but the current options with artificial sweeteners don’t resonate. People love the sweetness, but not the negative health effects. A true chocolate of the future should provide a better-for-you product without affecting what matters the most: taste.
Valio Bettersweet™ milk powder solution is an innovation that does just that. It allows manufacturers to reduce the amount of sugar used in chocolate naturally by up to 30%. Also possibilities for 'Without added sugar' claim. The secret is in the milk and in Valio’s expertise of working with the ingredient. End-result is a clean label, lactose-free treat that allows our favorite treats to treat us better without altering taste.
Each layer of The Bar has a different taste and texture designed to fit a different use motive derived by the AI: hunger, craving, relaxation, impulse and delight. From bite to bite new sensations get discovered and gradually build upon each other. The topographic design of the bar allows for the layers to be easily separated for enjoyment at the suitable time, and the size of each layer corresponds to the importance of each use case.
The Bar shows us that the future of chocolate is as delicious as ever, only better for your. With the Valio Bettersweet™ Solution any chocolate treat in the world can be future-proofed without affecting taste. If you want to know more about how Valio Bettersweet™ Solution or AI research can future-proof your product, don’t hesitate to contact us.