Valio set out to future-proof the chocolate industry facing challenges posed by the health and wellness megatrend. At the heart of this endeavour was a combination of the latest artificial intelligence (AI) technology and Valio’s Bettersweet™ Solution. The end-result of the project was The Bar, a five-layered taste-landscape that combines the desires of 1,5 million chocolate lovers around the world analysed by AI, all the while reducing the amount of sugar by up to 30%.
The AI processed data gave the project of developing The Bar clear indications what people want from the chocolate of the future. People wish for better-for-you options without artificial sweeteners. They love the sweetness but not the negative health effects. A true chocolate of the future should provide a better-for-you product without affecting what matters the most: taste.
Valio Bettersweet™ milk powder solution is an innovation that does just that. It enables manufacturers to naturally reduce the sugar in chocolate by up to 30%, allowing ‘without added sugar’ claims. The secret lies in the milk and our experience working with it. The result is a clean label, lactose free treat — a tasty treat that treats us better.
The AI gave each layer of The Bar a different taste and texture to serve different needs: hunger, craving, relaxation, impulse, and delight. From bite to bite, new sensations get discovered and gradually build upon each other. The topographic design of the bar allows for the layers to be easily separated and enjoyed at a suitable time, and the size of each layer corresponds to the importance of each use case.
The Bar shows us that the future of chocolate is as delicious as ever, only better for you. With Valio Bettersweet™ Solution, any chocolate can be future-proofed without affecting the taste.
If you want to know more about how Valio Bettersweet™ Solution or our AI research can future-proof your product, don’t hesitate to contact us.