High-protein snacks support healthy and active lifestyle

Keeping up with fast moving trends, so that you’re always offering the products consumers want, is one of the most challenging aspects of the food industry. Valio’s healthy and nutritional protein snacks are developed for people with active, healthy lifestyle.

In recent years there has been a growing trend towards convenient, healthy, and nutritional snacks linked to busy lifestyles, exercise and people on-the-go.

As you would expect, Valio follows industry mega-trends, and continually evolves and innovates product lines to bring new choices to the market. One of the standout shifts in the snack market has been a trend towards eating foods that are higher in protein, yet still healthy. Figures show this type of diet is something that consumers want.

According to Valio research, more than 80 % of people think protein is generally healthy, while 60 % of consumers feel the amount of protein they consume is relevant to their diet. Almost 50 % of consumers look for protein when buying dairy products.

High-quality protein for active life

That’s where the Valio team comes in, developing the protein-rich Valio PROfeel® range to meet the needs of on-trend consumers.

“Our portfolio of protein-rich snacks is easy to use, and it’s easy for people to understand what they are,” explains Business Manager Johanna Olli.

Information about high protein content is printed boldly on the packag­ing, the graphics are bright, and it’s simple to identify the key information.

From high-protein quark to protein-enriched milk

Valio PROfeel® range includes quarks, puddings, protein shakes and drinks in individual serving sizes.

“These products have a high protein count,” says Olli. “For example our quark has 18 grams of protein per serving. The market we’re aiming at is men and women who pay attention to the protein intake in their diet and eat healthy. They have active lifestyles and stay fit,” he adds.

All milk products contain high-quality milk protein. Milk protein contains all of the nine amino acids essential for the body and is therefore a “complete” protein. Milk protein is also absorbed easily, and our bodies utilize it efficiently.

Great variety and quality in the Valio PROfeel® range

Like all consumers, people who pay attention to their diet and dietary protein levels want variety and quality. So Valio has developed interesting flavours and free-from combinations for the PROfeel range.

There are options like sugar-free and lactose-free lemon-lime quark, and passionfruit-flavoured quark with less carbohydrates; chocolate and mint-flavoured long-life UHT protein drinks; and mint chocolate protein puddings for indulgence.

Protein content interests consumers – customers feel that...

  • 80 % Protein is generally healthy
  • 60 % The amount of protein they consume is relevant to diet
  • 50 % Look for protein when buying dairy products
  • 33 % would like to add milk protein to their diets

Protein quantitative survey 04/2017. Valio.

Valio PROfeel® protein snack – no compromise on taste

Great taste, no compromise on taste

  • Convenient source of high-quality milk protein.
  • Aimed at adults with an active and healthy lifestyle.

High in protein

  • Protein contributes to growth and maintenance of muscle mass as part of a varied and balanced diet and a healthy lifestyle.


Global protein market growth continues as consumers consider protein generally healthy and look for protein when buying dairy products. Tasty high-quality Valio PROfeel® products enable you to commercialize the high-protein trend.