The Nordic 150 report, published by Brand Finance on 2 September, and the recently published Food & Drink 2025 report assess the value and strength of different brands. In the Food & Drink 2025 report, Valio rises to the top of the list of the world's strongest brands in the food and dairy sectors. In a report evaluating all Nordic brands across industries, Valio took first place.
In both reports, Brand Finance assessed the strength of the brand on the Brand Strength Index (BSI) scale from 0 to 100, where Valio received an exceptionally high 96.3 points and a rating of AAA+. The market value of the Valio brand was estimated at EUR 1.8 billion (approximately USD 2 billion). The evaluation was carried out in the Finnish domestic market, and it found that Valio has been valued in every area. Particularly noteworthy were the full scores in the following categories: Preference, Consideration, Understanding, and Recommendation. Brand Finance also emphasises the importance of the background and quality of Valio’s products, as well as the importance of innovation and carbon neutrality goals in achieving the result.
In the Food & Drink 2025 report, Valio is the strongest brand in both the food and dairy industry. Measured by the brand’s monetary value, Nestlé has held the top spot in the food industry since 2015, valued at around $20 billion. At the top of the list of the world’s most economically valuable dairy brands, Yili is worth more than $11 billion. Valio ranks ninth with a value of $2 billion.
In the The Nordic 150 report, which covers all industries, Valio ranked first in the Brand Strength Index (BSI). The second place was occupied by ICA and the third place by Prisma. The most valuable brand in the Nordic countries is Equinor, worth about EUR 14 billion.
”Valio’s brand has been built with perseverance and determination for 120 years. Valio’s strong roots are in Finland, and we are part of the everyday life of almost every Finnish household. According to the report, Valio has an exceptionally strong position in consumers’ minds and in its own domestic market, which is reflected in the brand’s strength score. In terms of the brand’s monetary value, we are successfully competing with much larger dairies and food houses than we are. In renewing the Valio brand, we have taken into account our strong history and commitment to building the food company of the future. This investment demonstrates our dedication to the development of Valio’s brand,” says Ismo Nikkola, Director of Brand, Communications, Responsibility and Stakeholder Relations.
Ismo Nikkola’s background interview on Valio brand development can be read in the full Nordic 150 report material, and later this week in Brand Finance Brand Spotlights.
