Valio will launch its brand in the UK at Food Matters Live this year. It will unveil its Fresh Finnish Thinking through a portfolio of unique, on trend product, which will appear on supermarket shelves in 2018.
Following extensive testing of a range of products that have experienced success in other markets, Valio is planning a comprehensive marketing campaign for the introduction of:
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Valio Gefilus® Kefir yoghurts
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Valio Finnish spreadable butters and cheddar with ValSa®
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Valio Master Butter Makers butter
Ross Crittenden, Valio’s Executive VP of New Markets said: “We are excited to bring Valio’s Fresh Finnish Thinking to the UK. Our 110-year heritage of craftsmanship and tradition delivers the authenticity and provenance UK consumers demand. Valio’s innovative, new products are inspired by nature and driven by “sisu”, the uniquely Finnish passionate, spirited and determined characteristic that determines the Valio way of doing things.”
Bringing insights and expertise to Food Matters Live
During the course of the exhibition Valio’s Research Manager, Dr Minja Miettinen, will present the latest insights on Digestive Health while Valio Consumer Insight Manager, Dr Kevin Deegan leads two seminars focusing on the role of media in free–from and the novel use of social media in concept development. He will also present a Valio case study on communication of technology and join the panel discussion on neuro-marketing.
Nobel Prize-winning technology
Valio is the only dairy company with Nobel Prize-winning technology and puts innovation and R&D at the heart of the company. As the most innovative dairy in the world, Valio creates products based on trends of wellbeing and sustainability, always with great taste. Every year the company launches 100 new products and invests more than €30 million in research and quality control.
With exports to more than 60 markets, Valio has proven experience and ability to deliver a portfolio of ever-evolving, category-leading products.
All Valio products are made from fresh milk, only from Valio’s own dairy farmers, renowned for its purity and quality.
Valio will be at Food Matters Live from 21 to 23 November 2017 on stand 605.
For further information visit: www.valio.com/uk
Food Matters Live Seminars
Digestive health: the latest insights
Tuesday 21st November, 14:00 – 15:30, Room 8
14.00 – 14.20
Market insight and trends for gut health ingredients
Dr Minja Miettinen, Research Manager, Valio R&D
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What is new in social media and what does it mean for your brand?
Tuesday 21st November, 13:00 – 14:30, Room 10
13.40 – 14.00
Social media as a dynamic tool in concept development and testing
Dr Kevin Deegan, Consumer Insight Manager, Valio
Chris Adams, VP of Consumer Social, The Honey Partnership
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The role of media in influencing demand for free-from
Wednesday 22nd November, 14:00 – 15:30, Room 5
15.00 – 15.15
Case study: removing the stigma surrounding lactose-free in the Nordics
Dr Kevin Deegan, Consumer Insight Manager, Valio
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Using neuro-marketing and behavioural science to influence consumer choice and perception
Thursday 23rd November, 14:30 – 16:00, Room 10
15.00 – 15.30
Case Study: Valio
Dr Kevin Deegan, Consumer Insight Manager, Valio
15.30 – 16.00
Panel discussion – Neuro-marketing across a campaign using a multi platform approach
Dr Tim Holmes, Director of Research and Development, Acuity Intelligence
Dr Kevin Deegan, Consumer Insight Manager, Valio
Dr Andy Myers, The Ginger Nut, Walnut Unlimited
