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Meet Valio’s leader for Food Solution Sales – Timo Pajari

Meet Valio’s leader for Food Solution Sales – Timo Pajari

As the new leader for Food Solution Sales, Timo Pajari is responsible for Valio’s offering of high quality, fully traceable Finnish ingredients and solutions for the global food industry. And that’s no small job. Products range from powders to butter and cheese, with powders being the biggest product group for Pajari’s globe-trotting team. In fact, Valio is one of Finland’s largest food exporters, and currently exports to around 60 countries worldwide.

Coming home to Valio

Pajari, who joined Valio in May 2018, is clearly proud to have come home to a company that represents the very best in Finnish values, quality and heritage – and he’s also not shy about his relentless focus on both knowing and meeting his customers’ needs.

Right to the point

With classic Finnish directness, Pajari also knows how to get to the point: “We don’t try to be all things to all customers. At Valio, we know our personal strengths – so we focus consistently on specific segments and pay close attention to where our offering best supports each of our customers’ needs. Really understanding how our products can support their success defines how we approach all of our customer relationships.”

Pajari points out that each of Valio’s product focus areas closely align with the company’s core values, reputation and advanced expertise, noting that, “for example, baby food fits well with Valio’s well-earned image as a company known for its consistent high quality and trustworthiness.”

Other focus areas include special nutrition, dairy, bakery, confectionary and lactose free, and Pajari enthusiastically underlines how in each of these, his customers appreciate the quality they’re based on: “Value! Value! Value! This is what our international B2B customers respect about Valio.”

“Our standards are high, in part because our customers demand it”