Held every two years, the Europain fair is always an exciting event from a professional standpoint, filled with interesting encounters. It is a good look at bakery trends as well as a great source of ideas and knowledge on everything related to baking.
Going around the fair brings forth a great deal of ideas that support our development work and creativity – sometimes in excess. It’s not uncommon for phone memories to be filled with pictures. Thanks to them, thankfully, it's always easy to go back to these ideas, even years later. There is a large variety of interesting seminars and presentations on food trends, nutrition and other fascinating topics that serve to advance the bakery genre. Every year is different here.
Shows of skill in the confectionery and bakery competitions are another fascinating look into different techniques. These works are made of dough, sugar, and chocolate. The school series was a showcase of the high standards in French confectionery schools and their fantastic level of training. Finland was also present, as Kari Meltovaara from Rosten Bakery was a part of the judges’ panel of the La Coupe de Mond de la Boulangerie, the World Championships in Baking.
I met a great deal of Valio’s international partners, who use Valio butter or our Valio milk powders to make their products. This year, we had a tasting of Valio butter with French baguettes. The goodness of real butter cannot be substituted in professional baking.
Visitors were clearly impressed by the butter’s flavour, and many of its great properties, such as in laminator baking, were already familiar. Our French customers truly value the premium quality of our butter, and Valio butter is the best product for their croissant dough.
Valio butter is one of Valio’s most important export products and a premium product enjoyed around the world: Valio butter is exported to more than 30 countries and we are always looking also for new customers. The best moments are the ones where we can find ideas and solutions with the customer that influence their business directly. These solutions can be in equipment, product development or presentation. Read more about the award-winning Valio butter.