Protein solutions

Valio PROfeel® protein pudding chosen as the “best protein product” in Spain by Men’s Health España

24.3.2022

Valio PROfeel® protein pudding won Men’s Health España’s 2021 Healthy Foods award for “best protein product” in Spain. Valio PROfeel® puddings have played an important part of the brand’s success story in Spain.

“This is a fantastic recognition of our hard and persistent work to build a new category in a new market. The award also serves as a great indication of the excellent quality and taste of Valio’s protein products, as well as the success of our concept. Valio has considerable experience in value-added product development. Our products are available nationwide in Spain in more than 4,400 stores,” says Sales Manager Anette Almi, who has been working for Valio Spain since the start.

Valio has won Men’s Health magazine’s award for “Best Protein Product 2021” in Spain.

Valio PROfeel® products on the shelf in Madrid, Spain.

Valio’s product line in Spain consists of six Valio PROfeel® products

In 2021, we saw a significant growth in sales of protein puddings thanks to the extension of our distribution. Indeed, Valio has become one of the major operators in creating protein product shelves for retail chains.

“The Men’s Health awards feels even better when we know that it was achieved through cooperation between Finland and Spain and a strong belief in success, even during the hardest of times.”

“In Spain, the protein product market is growing quickly. Fortunately, this year Valio is introducing new products to accelerate that growth and keep our consumers interested,” Anette sums up.

Unlock the business potential of the protein trend

In our new white paper, you will learn why:

Protein hits the sweet spot of many better-for-you trends
Consumers increasingly turn to healthy high-protein snacks
Milk products are a great nutritional source of protein
Valio is uniquely qualified to assist you in creating high-protein dairy products

Download white paper

Develop your own protein-rich dairy beverage

Making high-protein dairy drinks is difficult because protein can add an off-flavour and grainy texture. Valio Eila® milk powders can be used to make high-protein dairy drinks with excellent taste and texture.

Learn how

Valio Bettersweet™ for better products

Valio Bettersweet™ is a service solution that enables natural sugar reduction in any milk chocolate product. Without touching chocolate’s taste or texture. Not. One. Single. Bit.