Valio Bettersweet™ is a service solution that enables natural sugar reduction with up to 30% without touching chocolate’s taste or texture. It also paves the way for ‘without added sugar’ claims.

To demonstrate that Valio Bettersweet™ solution works in any milk chocolate, we took the help of artificial intelligence (AI) and human craftsmanship to create the ultimate future-proof chocolate: the Bar.

The trends say it all: We need our treats to treat us better.

The megatrend is here and it’s worldwide: Consumers are constantly looking for less sugary alternatives, also when indulging themselves with chocolate.

Sugar content is the most common nutritional fact that people look at on packages when buying food, but still alternative sweeteners and additives fail to win over consumers’ hearts, minds, and taste buds.

Instead of using add-ons, we think from the inside out, working from one of the key ingredients in milk chocolate: MILK.

With our unique milk powder solutions chocolate producer can put a 30% less sugar claim on their package, offer better nutritional values and, as additive plus, also digestive comfort.

Valio Bettersweet™ service includes application and recipe development support, market insights, regulatory support, and a high-quality Finnish milk ingredient.

Our experienced staff will help you meet your local regulations and help you to make your products premium.

To help chocolate manufacturers estimate the cost effects, profit, and end product price when turning regular chocolate into ’30% less sugar’ chocolate, Valio’s experts have created a Valio pricing calculation model.

Learn more about the future of chocolate