Valio Bettersweet™ – a service solution that enables natural sugar reduction

Valio Bettersweet™ is a service solution that enables natural sugar reduction with up to 30%, in any milk chocolate product. Without touching chocolate’s taste or texture. Not. One. Single. Bit.

The trends say it all: We need our treats to treat us better.

The megatrend is here and it’s worldwide: Consumers are constantly looking for less sugary alternatives, also when indulging themselves with chocolate.

Sugar content is the most common nutritional fact that people look at on packages when buying food, but still alternative sweeteners and additives fail to win over consumers’ hearts, minds, and taste buds.

We at Valio want to help our customers to create the best chocolate there is. Without artificial ingredients and with less sugar.

Instead of using add-ons, we think from the inside out, working from one of the key ingredients in milk chocolate: MILK.

With our unique milk powder solutions chocolate producer can put a 30% less sugar claim on their package, offer better nutritional values and, as additive plus, also digestive comfort.

We call this solution Valio Bettersweet™


Valio Bettersweet™ is the key to natural sugar reduction by 30% without touching chocolate’s original taste or texture.

We work from what is naturally in our most loved chocolate: milk.

Our high-quality milk powders are made with 110 years of Valio expertise and responsible know-how in dairy, using fresh milk from Finnish cows.

We want Better chocolate for every tummy.

This means digestive comfort with no laxative effects and no lactose, but all natural milk minerals, proteins, and vitamins.


Making chocolate Better with Valio means also better business for the whole chocolate company and its partners.

Premium nutrition claim for a premium product

Valio Bettersweet™ allows you to add approved nutrition claims to your chocolate. Something that is also sure to claim the hearts of the premium consumer segment.

Clean label is a clear advantage

Valio Bettersweet™ allows you to leave all artificial ingredients off the label – a clean win for any consumer product.


Valio Bettersweet™ is a research and development service meant to help chocolate manufacturers around the world to innovate excellent chocolate products that meet the needs of today’s customers.

Valio Bettersweet™ service includes application and recipe development support, market insights, regulatory support, and a high-quality Finnish milk ingredient.

Our experienced staff will help you meet your local regulations and help you to make your products premium.

To help chocolate manufacturers estimate the cost effects, profit, and end product price when turning regular chocolate into ’30% less sugar’ chocolate, Valio’s experts have created a Valio pricing calculation model.


Interested to hear how Valio Bettersweet™ works and how it could fit into your product line?

Olga Halme

Customer Development ManagerContact our specialist for additional information, technical support and co-creation projects.

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Read more about the future of chocolate

Sugar-related restrictions in food are tightening – gain competitive edge with reduced sugar products
The science behind ‘30% less sugar’ chocolate
3 reasons to reduce sugar

On demand webinar on sugar reduction

Hear the latest insights on the use of milk-based protein in sugar reduction and make delicious ‘30% less sugar’ chocolate with no artificial sweeteners.

Watch webinar