Insights

AI and product development

Case social chocolate and Valio Bettersweet™.

Valio set out to future-proof the chocolate industry facing challenges posed by the health & wellness megatrend. At the heart of this endeavour was a combination of the latest artificial intelligence (AI) technology and Valio’s Bettersweet™ Solution

With the hype around artificial intelligence (AI) running rampant the question often arises: What does AI actually look like, what benefits does it offer and how can we utilize what it produces to better our products and services?
We will showcase to you how AI is used to understand natural discussion around chocolate and how we can utilize this to identify business opportunities and pitfalls in chocolate category.

This 20 min episode includes the following topics:

AI BENEFITS AND PROCESS: With the hype around artificial intelligence (AI) running rampant the question often arises: what does AI actually look like, what benefits does it offer and how can we utilize what it produces to develop our products and services?
CASE SOCIAL CHOCOLATE: We will showcase to you how AI is used to understand natural discussion around chocolate.
DISCUSSION: How can we utilize this information to identify business opportunities and pitfalls in chocolate category, case Valio Bettersweet™ solution.

Featured speakers:

Aate Autio
Head of Product Design, Aiwo
Aate has worked the last years in building and implementing natural language analysis solutions for customers from a variety of fields. He has done extensive work with customers’ management teams to design and develop products, services, and business models that utilize the new data-driven potential to its highest extent.
Laura Vesterholm
Head of Consumer Insight, Valio
Laura’s personal interest is to make sure we truly understand our consumers and customers. In addition to Consumer Insights, she has a strong background working with B2B sales and brand marketing. With her team, their aim is to transform consumer insights into concrete business actions and make sense of emerging topics and trends from Valio’s perspective.

Want to learn more?

Katriina Leigh

Customer Development ManagerContact our specialist for additional information, technical support and co-creation projects.

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Valio Bettersweet™ for better products

Valio Bettersweet™ is a service solution that enables natural sugar reduction in any milk chocolate product. Without touching chocolate’s taste or texture. Not. One. Single. Bit.