AI and product development

Case social chocolate and Valio Betterseet™.

Valio set out to future-proof the chocolate industry facing challenges posed by the health & wellness megatrend. At the heart of this endeavour was a combination of the latest artificial intelligence (AI) technology and Valio’s Bettersweet™ Solution

  • With the hype around artificial intelligence (AI) running rampant the question often arises: What does AI actually look like, what benefits does it offer and how can we utilize what it produces to better our products and services?
  • We will showcase to you how AI is used to understand natural discussion around chocolate and how we can utilize this to identify business opportunities and pitfalls in chocolate category.

This 20 min episode includes the following topics:

  1. AI BENEFITS AND PROCESS: With the hype around artificial intelligence (AI) running rampant the question often arises: what does AI actually look like, what benefits does it offer and how can we utilize what it produces to develop our products and services?
  2. CASE SOCIAL CHOCOLATE: We will showcase to you how AI is used to understand natural discussion around chocolate.
  3. DISCUSSION: How can we utilize this information to identify business opportunities and pitfalls in chocolate category, case Valio Bettersweet™ solution.

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Featured speakers:

  • Aate Autio - Head of Product Design, Aiwo, Aate has worked the last years in building and implementing natural language analysis solutions for customers from a variety of fields. He has done extensive work with customers’ management teams to design and develop products, services, and business models that utilize the new data-driven potential to its highest extent.

    Aate Autio

    Head of Product Design, Aiwo
    Aate has worked the last years in building and implementing natural language analysis solutions for customers from a variety of fields. He has done extensive work with customers’ management teams to design and develop products, services, and business models that utilize the new data-driven potential to its highest extent.


  • Laura Vesterholm - Head of Consumer Insight, Valio , Laura’s personal interest is to make sure we truly understand our consumers and customers. In addition to Consumer Insights, she has a strong background working with B2B sales and brand marketing. With her team, their aim is to transform consumer insights into concrete business actions and make sense of emerging topics and trends from Valio’s perspective.

    Laura Vesterholm

    Head of Consumer Insight, Valio
    Laura’s personal interest is to make sure we truly understand our consumers and customers. In addition to Consumer Insights, she has a strong background working with B2B sales and brand marketing. With her team, their aim is to transform consumer insights into concrete business actions and make sense of emerging topics and trends from Valio’s perspective.


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Olga Halme

Customer Development ManagerContact our specialist for additional information, technical support and co-creation projects.

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Valio Bettersweet™ for better products

Valio Bettersweet™ is a service solution that enables natural sugar reduction in any milk chocolate product. Without touching chocolate’s taste or texture. Not. One. Single. Bit.

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How to get consumers excited about better-for-you solutions

Disruptive marketing in the confectionery category, case Valio Bettersweet™

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Solutions
Chocolate and confectionery
Insights
Future-Proof Milk Chocolate Is Here, Developed by Valio Bettersweet™ Solution and an AI
Insights
White paper: Meet the demand for better-for-you chocolate and confectionery with Valio Bettersweet™ solution