AI and product development

Cases: social chocolate and Valio Bettersweet™.

Expert Insights by Valio is a series where we explore nutritional research and trends — and how they can be translated into successful and innovative products.

In this episode, we discuss how Valio Bettersweet™ and artificial intelligence (AI) can help the chocolate industry develop future-proof products in response to the wellness megatrend.

This 20 min episode covers the following topics:

1. AI BENEFITS AND PROCESS: With the hype around artificial intelligence (AI) running rampant, questions abound: What does AI look like? What are the benefits? How can we utilise it to develop our products and services?

2. CASE: SOCIAL CHOCOLATE: How AI can be used to understand natural discussions about chocolate.

3. DISCUSSION: How to utilise this information to identify business opportunities and pitfalls in the chocolate category and the Valio Bettersweet™ Solution case.

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Featured speakers:

  • Aate Autio - Head of Product Design, Aiwo, Aate has worked the last years in building and implementing natural language analysis solutions for customers from a variety of fields. He has done extensive work with customers’ management teams to design and develop products, services, and business models that utilize the new data-driven potential to its highest extent.

    Aate Autio

    Head of Product Design, Aiwo
    Aate has worked the last years in building and implementing natural language analysis solutions for customers from a variety of fields. He has done extensive work with customers’ management teams to design and develop products, services, and business models that utilize the new data-driven potential to its highest extent.


  • Laura Vesterholm - Head of Consumer Insight, Valio , Laura’s personal interest is to make sure we truly understand our consumers and customers. In addition to Consumer Insights, she has a strong background working with B2B sales and brand marketing. With her team, their aim is to transform consumer insights into concrete business actions and make sense of emerging topics and trends from Valio’s perspective.

    Laura Vesterholm

    Head of Consumer Insight, Valio
    Laura’s personal interest is to make sure we truly understand our consumers and customers. In addition to Consumer Insights, she has a strong background working with B2B sales and brand marketing. With her team, their aim is to transform consumer insights into concrete business actions and make sense of emerging topics and trends from Valio’s perspective.


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Katriina Leigh

Customer Development ManagerContact our specialist for additional information, technical support and co-creation projects.

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Valio Bettersweet™ for better products

Valio Bettersweet™ is a service solution that enables natural sugar reduction in any milk chocolate product. Without touching chocolate’s taste or texture. Not. One. Single. Bit.

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How to get consumers excited about better-for-you solutions

Disruptive marketing in the confectionery category, case Valio Bettersweet™

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Solutions
Chocolate and confectionery
Insights
Valio Bettersweet™ and AI created future-proof chocolate
Insights
White paper: Meet the demand for better-for-you chocolate and confectionery with Valio Bettersweet™ solution