Insights

How to succeed in the growing wellness market

What does the ongoing wellness revolution mean for chocolate and confectionery producers? How can you capitalize on this trend?

Global interest in health and well-being has exploded in recent months. At the same time, the link between food and health continues to evolve. In this episode of Expert Insights by Valio, we explore how the health and wellness trend is visible in consumers’ demand for products that improve digestive well-being.

Watch the 13 min episode to learn more:

INTRO: According to measurement and data analytics firms, the global consumer market is in the midst of a shift towards well-being.
CONSUMER INSIGHT: As a part of overall health and well-being, digestive wellness is becoming a key focus. How would this impact the confectionery industry?
BUSINESS: The relevance of digestive wellness for consumers worldwide makes it particularly interesting for food and beverage companies.
NEW PRODUCT DEVELOPMENT: A large number of the latest new product launches support the digestive wellness trend.
SUCCESS STORIES: Explore how chocolate and confectionery companies can adopt lactose free offerings and respond to consumer demand for products that support digestive wellness.

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Featured speakers:

Laura Penttilä
Consumer Insight Manager
Laura has been working in consumer and market research for around 13 years. Mainly focusing on FMCG, especially the food industry. She has a Masters in Food Science, and graduated from University of Helsinki.
Olga Halme
Customer Development Manager
Olga has a strong record in B2B4C markets, sales and business development in the FoodBev industry. Combining her professional and personal interests in healthier and tastier confectionery products she has mastered her expertise through working at Cargill, AAK, Aspo Group and currently at Valio.
Tuula Hietanen
B2B Marketing Manager
Tuula is a marketing professional with long experience in brand marketing, concept creation and product management. Today her focus is on creating business value for food and beverage customers.