How to succeed in the growing wellness market

What does the ongoing wellness revolution mean for chocolate and confectionery producers? How can you capitalize on this trend?

Global interest in health and well-being has exploded in recent months. At the same time, the link between food and health continues to evolve. In this episode of Expert Insights by Valio, we explore how the health and wellness trend is visible in consumers’ demand for products that improve digestive well-being.

Watch the 13 min episode to learn more:

  1. INTRO: According to measurement and data analytics firms, the global consumer market is in the midst of a shift towards well-being.
  2. CONSUMER INSIGHT: As a part of overall health and well-being, digestive wellness is becoming a key focus.
  3. BUSINESS: The relevance of digestive wellness for consumers worldwide makes it particularly interesting for food & beverage companies.
  4. NEW PRODUCT DEVELOPMENT: A large number of the latest new product launches support the digestive wellness trend.
  5. SUCCESS STORIES: Explore how chocolate & confectionery companies can adopt lactose free offerings and respond to consumers’ demand for products that support digestive wellness.

Get a password to watch expert insights

Fill in your contact details to get the password.

First name *

Last name *

Email *

Company *

Country *

Featured speakers:

  • Laura Penttilä - Consumer Insight Manager, Laura has been working in consumer and market research for around 13 years. Mainly focusing on FMCG, especially the food industry. She has a Masters in Food Science, and graduated from University of Helsinki.

    Laura Penttilä

    Consumer Insight Manager
    Laura has been working in consumer and market research for around 13 years. Mainly focusing on FMCG, especially the food industry. She has a Masters in Food Science, and graduated from University of Helsinki.


  • Olga Halme - Customer Development Manager, Olga has a strong record in B2B4C markets, sales and business development in the FoodBev industry. Combining her professional and personal interests in healthier and tastier confectionery products she has mastered her expertise through working at Cargill, AAK, Aspo Group and currently at Valio. 

    Olga Halme

    Customer Development Manager
    Olga has a strong record in B2B4C markets, sales and business development in the FoodBev industry. Combining her professional and personal interests in healthier and tastier confectionery products she has mastered her expertise through working at Cargill, AAK, Aspo Group and currently at Valio. 


  • Tuula Hietanen - B2B Marketing Manager, Tuula is a marketing professional with long experience in brand marketing, concept creation and product management. Today her focus is on creating business value for food and beverage customers.

    Tuula Hietanen

    B2B Marketing Manager
    Tuula is a marketing professional with long experience in brand marketing, concept creation and product management. Today her focus is on creating business value for food and beverage customers.


Future-Proofing Chocolate​

How can you benefit from AI and disruptive thinking in marketing better-for-you solutions. Case Valio Bettersweet™

  • Date 1: Tue 25 October, 3pm CEST / 9am EDT
  • Date 2: Tue 1 November, 3pm CET / 9am ET

You are welcome to join the discussion and ask the experts your questions after the presentation.

Learn more and sign up​

Expert insights

How to offer indulgent treats that are good for body and mind

What opportunities are there for chocolate and confectionery companies to bring consumers new ways to indulge while also caring for their well-being?

Watch the episode
Solutions
Chocolate and confectionery
Solutions
Insights
Health and wellness trend reveals promising opportunities in chocolate & confectionery