How to offer indulgent treats that are good for body and mind​

What opportunities are there for chocolate and confectionery companies to bring consumers new ways to indulge while also caring for their well-being?

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  1. INTRO: As an important part of our everyday lives, foods like chocolate and coffee have traditionally been used to improve mood.
  2. CONSUMER INSIGHT: Digestive well-being is among the top 3 wellness benefits consumers are seeking today.
  3. SCIENTIFIC RESEARCH: Globally, millions suffer from a variety of gastrointestinal symptoms such as lactose intolerance and Irritable Bowel Syndrome (IBS).
  4. NUTRITION RESEARCH: Although gastrointestinal symptoms affect mood, cognitive performance, and overall quality of life, consumers lack a clear understanding of the issue.
  5. BUSINESS DEVELOPMENT: Valio food solutions offer superior ingredients that enable confectionery producers to support consumers who suffer from gastrointestinal discomfort.

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In our previous episode, our experts explored the demand for digestive health and well-being and its implications on chocolate & confectionery businesses. In this episode, we’ll go deeper into the topic by answering the question: Can chocolate and confectionery producers offer indulgent sweets that are good for both body and mind?

  • Tuula Tuure - Senior Research Scientist, Tuula has worked professionally for more than 20 years in the food industry and nutrition research. Before joining Valio she worked as a scientist at Yakult Europe in the Netherlands and as a researcher at INSERM – the French National Institute of Health and Medical Research.

    Tuula Tuure

    Senior Research Scientist
    Tuula has worked professionally for more than 20 years in the food industry and nutrition research. Before joining Valio she worked as a scientist at Yakult Europe in the Netherlands and as a researcher at INSERM – the French National Institute of Health and Medical Research.


  • Olga Halme - Customer Development Manager, Olga has a strong record in B2B4C markets, sales and business development in the FoodBev industry. Combining her professional and personal interests in healthier and tastier confectionery products she has mastered her expertise through working at Cargill, AAK, Aspo Group and currently at Valio. 

    Olga Halme

    Customer Development Manager
    Olga has a strong record in B2B4C markets, sales and business development in the FoodBev industry. Combining her professional and personal interests in healthier and tastier confectionery products she has mastered her expertise through working at Cargill, AAK, Aspo Group and currently at Valio. 


  • Anu Turpeinen - Nutrition research manager, Anu has a strong academic background, combined with experience in the food industry. She earned her PhD in human nutrition from the University of Helsinki, worked as a researcher for about 10 years and was appointed as an Adjunct Professor in nutrition.

    Anu Turpeinen

    Nutrition research manager
    Anu has a strong academic background, combined with experience in the food industry. She earned her PhD in human nutrition from the University of Helsinki, worked as a researcher for about 10 years and was appointed as an Adjunct Professor in nutrition.


  • Tuula Hietanen - International B2B Marketing Manager, Tuula is a marketing professional with long experience in brand marketing, concept creation and product management. Today her focus is on creating business value for food and beverage customers.

    Tuula Hietanen

    International B2B Marketing Manager
    Tuula is a marketing professional with long experience in brand marketing, concept creation and product management. Today her focus is on creating business value for food and beverage customers.


Future-Proofing Chocolate​

How can you benefit from AI and disruptive thinking in marketing better-for-you solutions. Case Valio Bettersweet™

  • Date 1: Tue 25 October, 3pm CEST / 9am EDT
  • Date 2: Tue 1 November, 3pm CET / 9am ET

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