Duration | |
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AI and product development | ~30 min |
How can you benefit from AI and disruptive thinking in marketing better-for-you solutions – Case Valio Bettersweet™
With the confectionary industry facing challenges posed by the health and wellbeing megatrend, we’ll look at what we discovered with the help of artificial intelligence (AI) and market understanding in chocolate category. We will discuss how to communicate about better-for-you solutions in a way that truly resonates with consumers. We’ll take a closer look at the Valio Bettersweet™ solution and how you can meet the consumer demand of indulgence and healthiness.
Duration | |
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AI and product development | ~30 min |
Duration | |
---|---|
How to get consumers excited about better-for-you solutions | ~30 min |
Customer Development Manager
Valio
Head of Product Design
Aiwo
Head of Consumer Insight, Valio
Valio
Creative Director
TBWA\Helsinki
International Marketing Manager
Valio
Creative Strategist
TBWA\Helsinki
Valio Bettersweet™ is a service solution that enables natural sugar reduction in any milk chocolate product. Without touching chocolate’s taste or texture. Not. One. Single. Bit.