Future-proofing chocolate

With the confectionary industry facing challenges posed by the health and wellbeing megatrend, we’ll look at what we discovered with the help of artificial intelligence (AI) and market understanding in chocolate category. We will discuss how to communicate about better-for-you solutions in a way that truly resonates with consumers. We’ll take a closer look at the Valio Bettersweet™ solution and how you can meet the consumer demand of indulgence and healthiness.

1. AI BENEFITS AND PROCESS: With the hype around artificial intelligence (AI) running rampant the question often arises: what does AI actually look like, what benefits does it offer and how can we utilize what it produces to develop our products and services?
2. CASE SOCIAL CHOCOLATE: We will showcase to you how AI is used to understand natural discussion around chocolate.
3. DISCUSSION: How can we utilize this information to identify business opportunities and pitfalls in chocolate category, case Valio Bettersweet™ solution.

1. INTRO: Health-conscious consumers demand a combination of indulgence and healthiness from confectionery and chocolate products. Food industry is facing pressure from governments alike.
2. PROBLEM: Consumers love their treats, but have the better-for-you solutions managed to satisfy them?
3. INSIGHT: Case Valio Bettersweet™: How to reach consumers and communicate about better-for-you solutions in a way that resonates and engages.
4. BUSINESS DEVELOPMENT and DISCUSSION: How to future-proof your product with the help of Valio’s innovative solution