Experience Valio at Food Ingredients Europe from 3 to 5 December at stand #6F90
Wellness is an ongoing megatrend in food. Consumers in all age groups are looking for better-for-you food products that support their personal dietary needs and choices. Senior citizens want to age healthily, and chocolate lovers want to eat their chocolate with a better conscience. Valio has the value-adding ingredients and expertise to help food manufacturers meet these needs, whether they are looking to reduce sugar or add cognitive benefits in their food products.
“Some of the major concerns among the ageing population are losing mobility and memory, and as a result, their independence. Thus, ageing adults are willing to invest in innovations that help them maintain their physical activity and cognitive functions”, says Minja Miettinen, Senior Research Manager at Valio.
Valio Eila™ NUTRI F+ lactose free formulated milk protein powder fulfils the key nutritional needs of the elderly. It contains phospholipids that have been associated with improved memory and cognition in several scientific studies. But it also gives a full taste and texture, helping Valio’s customers to formulate their products to the taste of older adults. It works in several applications, such as milk powders, special nutrition drinks, dairy drinks, nutritious food and dietary products.
“In their search for healthier options, consumers are not willing to compromise on taste or texture. They also want their products to be clean label. With Valio’s innovative ingredients, you can reduce sugar naturally without E codes.”Valio’s Sales Manager Niina Gerritsen
Sugar is increasingly overtaking fat and salt as a primary consumer concern. Consumers are constantly looking for ways to reduce their sugar intake, also with products like chocolate. Valio has developed a solution for naturally reducing sugar while giving chocolate that great taste and texture. The amount of total sugar in the chocolate can be reduced by replacing regular milk powder with Valio Eila® PRO skimmed milk powder.
“In their search for healthier options, consumers are not willing to compromise on taste or texture. They also want their products to be clean label, meaning that artificial sweeteners are not a desired option for sugar reduction in chocolate. With Valio’s innovative ingredients, you can reduce sugar naturally without E codes,” says Valio’s Sales Manager Niina Gerritsen.